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Ford signage on exterior of building against a blue sky.
(Photo Credit: Jonathan Weiss/Shutterstock)

Ford supply chain trouble overview: 

  • Who: Ford faces a shortage of nameplates and blue oval badges the automaker places on nearly all of its vehicles. 
  • Why: The blue oval badge shortage is the latest in yearslong supply chain shortages affecting the auto industry. 
  • Where: The shortage is worldwide. 

Ford is experiencing a shortage of nameplates and blue oval badges the auto manufacturer places on nearly all of its vehicles. 

Ford uses the nameplates to specify the model of its vehicles and the blue oval badges to display the company name. 

The shortage of blue oval badges and nameplates is traced back to yearslong supply chain issues that disrupted the availability of wire harnesses, semiconductor chips and raw materials, among other things, CNBC reports

Ford reportedly says that the parts shortages have forced the company to delay shipping between 40,000 and 45,000 vehicles to dealers. 

The blue oval badge shortage may be related to an issue with Tribar Technologies — a company that has previously made badges for Ford — that caused it to limit its operations last month, The Wall Street Journal reports

Ford supply chain to be ‘reworked,” company says 

Tribar Technologies was reportedly forced to downgrade its operations after the company revealed to regulators in Michigan that it had discharged industrial waste into a local sewer system. 

Ford has not confirmed that the situation surrounding Tribar Technologies is connected to its current blue oval badge shortage, CNBC reports. 

In addition to not being able to ship vehicles out, the automaker reportedly says that it expects to book an extra $1 billion in unexpected supplier costs in the third quarter.

Ford also announced last week its intention to rework its global supply chain with the automaker stating it wants to “support efficient and reliable sourcing components, internal development of key technologies and capabilities and world-class cost and quality execution,” CNBC reports. 

In other Ford news, a consumer filed a class action lawsuit against Ford earlier this month, arguing the company sold defective roofs that were susceptible to collapsing in the event of a rollover crash. 

Also this month, Ford recalled some of its model year 2017-2020 F-Super Duty F-250, F-350, F-450 and 2017-2020 Lincoln Continental vehicles over concerns they were outfitted with cameras with cloudy lenses

Have you been affected by the Ford supply chain shortage? Let us know in the comments! 


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