Arizona Class Action Alleges False Advertising of ‘Real Fruits’ in Fruit Snacks

Arizona Fruit Snacks Class Action Lawsuit Overview:

• Who: A California resident filed a class action lawsuit against Arizona Beverages and its owner Hornell Brewing Co.
• Why: The plaintiff alleges Arizona’s Arizona Green Tea Fruit Snacks and Arnold Palmer Half & Half Fruit Snacks are not made with real fruit, contrary to the companies’ own representations.
• Where: The class action lawsuit was filed in California federal court.

A California resident is suing Arizona Beverages, of Arizona Iced Tea fame, and its owner Hornell Brewing Co. for intentionally misleading customers into thinking the companies’ fruit snack products are largely made with fruit when in fact they are not.

Marcia Campbell says she and many consumers relied on Arizona’s false advertising of its Arizona Green Tea Fruit Snacks and Arnold Palmer Half & Half Fruit Snacks that stated the snacks were “MADE WITH REAL FRUIT” and that “FRUIT IS OUR FIRST INGREDIENT.” 

Arizona Fruit Snack Labels Misleading, Class Action Says

Arizona’s “deceptive marketing campaign” appeals to health-conscious consumers who would expect similar health benefits as fresh fruits because of its representations of fresh fruits and fruit ingredients, the class action says. Not only are the products’ labels misleading but so are Arizonas’ marketing and advertising materials.

“The deception lies in the fact that the products are devoid of real fruit,” the complaint states. “Rather than having healthful real fruit as its first ingredients, [Arizona’s] first three ingredients are added sugars.” 

The complaint includes pictures of the two products’ ingredients lists, which names pear juice from fruit juice concentrate as the first and most prominent ingredient followed by glucose syrup and sugar.

“Relying on [Arizona’s] representations, consumers that seek healthier alternatives than mere candy only later realize that their purchase of [Arizona’s] products was a fruitless endeavor,” the class action states. 

Meanwhile, Arizona and Hornell Brewing have and continue to make “millions at the expense of the public health and trust,” Campbell accuses. 

Campbell seeks to represent a nationwide class and California class that includes everyone who bought Arizona fruit snacks within the applicable statute of limitations period.

Cambell seeks damages, restitution, disgorgement of Arizona’s benefits, injunctive relief to stop Arizona’s and Hornell Brewing’s allegedly deceptive practices and attorneys’ costs.

Have you bought Arizona Beverages fruit snacks believing that they were made with real fruit? You could be a class member of this class action lawsuit!

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