Target class action alleges ‘yogurt covered’ snacks contain no yogurt at all

Target class action lawsuit overview:

• Who: Plaintiff Victor Sierra filed a class action lawsuit against Target Corporation.
• Why: Sierra claims Target falsely markets certain snacks as “yogurt covered,” even though the products allegedly contain no yogurt ingredients.
• Where: The Target class action lawsuit was filed in New York federal court.

A new class action lawsuit accuses Target of misleading consumers by labeling certain snack products as “yogurt covered” despite allegedly containing no yogurt at all.

Plaintiff Victor Sierra claims Target sells products under its Favorite Day and Good & Gather brands that are marketed as “yogurt covered,” even though the coatings allegedly contain no yogurt, yogurt powder or similar yogurt-based ingredients.

According to the complaint, Target uses the “yogurt covered” description on the packaging of multiple products, including Favorite Day Blueberry Yogurt Covered Mini Pretzels.

The class action lawsuit argues consumers associate yogurt with nutritional benefits, such as probiotics, calcium, protein and digestive health support, and are therefore willing to pay more for products marketed as containing real yogurt.

However, Sierra claims the coating ingredients consist primarily of sugar, palm kernel oil, milk powders, whey powder, palm oil, soy lecithin and vanilla rather than yogurt-based ingredients.

“These ingredients do not provide the health benefits that yogurt does,” the complaint states.

Plaintiff claims he relied on ‘yogurt covered’ labeling

Sierra, a New York resident, says he purchased a package of Favorite Day Blueberry Yogurt Covered Mini Pretzels from a Target store in East Farmingdale, New York, in March 2025 for about $3.

According to the class action lawsuit, Sierra relied on Target’s marketing and labeling when purchasing the product and claims he would not have bought the snacks, or would have paid less for them, had he known the products contained no yogurt.

The complaint argues Target used misleading packaging to boost sales and is demanding the company change its labeling and provide monetary relief to consumers.

Sierra seeks to represent a class of New York consumers who purchased the products for personal or household use during the applicable statute of limitations period.

The Target class action lawsuit alleges violations of New York General Business Law Sections 349 and 350, which prohibit deceptive business practices and false advertising.

In another class action lawsuit involving Target, a consumer recently alleged the retailer misrepresented the number of servings in its Market Pantry Original Coffee Creamer powder.

What do you think about these claims against Target? Let us know in the comments.

The plaintiff is represented by Joshua D. Arisohn of Arisohn LLC.

The Target class action lawsuit is Sierra v. Target Corporation, Case No. 2:26-cv-02799, in the U.S. District Court for the Eastern District of New York.

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