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Veridian Healthcare Lidocaine Patches Class Action Lawsuit Overview:
- Who: Adriana Rodriguez filed a class action lawsuit against Veridian Healthcare LLC.
- Why: Rodriguez claims Veridian falsely advertises that the lidocaine patches it manufactures are stronger and last longer than they actually do.
- Where: The class action lawsuit was filed in New York federal court.
Veridian Healthcare misleads consumers into believing its lidocaine patches are more effective and longer-lasting than they actually are, a new class action lawsuit alleges.
Plaintiff Adriana Rodriguez claims Veridian’s lidocaine patches don’t stay attached to the body as long as advertised and don’t live up to their claims of being “maximum strength.”
Veridian manufactures both Theracare and Healthwise brand lidocaine patches, according to the class action lawsuit.
Rodriguez claims Veridian falsely labels on its lidocaine products packaging that they will work for “up to 12 hours,” provide “maximum strength” pain relief and have a “stay-put flexible patch.”
Rodriguez argues that, in reality, Veridian’s lidocaine patches don’t stick well to the body and come off “within a short time” of application.
The lidocaine patches’ strength of 4% lidocaine, meanwhile, is less than competing brands, which have patches that contain 5% lidocaine, the class action lawsuit alleges.
Further, Rodriguez argues consumers don’t even get the benefit of the 4% lidocaine since the patches don’t stay attached to the body for up to 12 hours anyway.
Rodriguez argues her claims are also backed by the Federal Drug Administration, which she says issued a report on transdermal drug patches revealing they “systematically fail to adhere to the body and thus do not provide the claimed pain relief.”
Veridian Class Action Alleges Misrepresentations Financially Injure Patch Purchasers
On account of Veridian’s alleged misrepresentations, Rodriguez argues consumers like herself wrongfully paid a premium for the product and thus have been injured financially.
“When consumers purchase pain relief products, the strength of the dose is an important consideration,” the class action lawsuit states. “Thus, consumers are willing to pay a price premium for pain-relief products that have higher doses.”
Rodriguez claims Veridian is guilty of unjust enrichment and breach of express warranty and in violation of New York General Business Law.
Rodriguez wants to represent a nationwide class and New York subclass of consumers who have purchased a lidocaine product manufactured by Veridian Healthcare.
Plaintiff is demanding a jury trial and requesting injunctive relief along with monetary, treble, statutory and punitive damages for herself and all class members.
Also this month, Walgreens and Walmart were accused of falsely marketing the effectiveness and longevity of lidocaine patches sold by the retailers.
Have you purchased a lidocaine patch manufactured by Veridian Healthcare? Let us know in the comments!
The plaintiff is represented by Jason P. Sultzer, Joseph Lipari and Daniel Markowitz of The Sultzer Law Group P.C.
The Veridian Healthcare Lidocaine Patches Class Action Lawsuit is Rodriguez v. Veridian Healthcare LLC, Case No. 1:22-cv-02989, in the U.S. District Court for the Southern District of New York.
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