Walmart class action alleges company misleads consumers over amount of olive oil in mayonnaise

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Walmart class action lawsuit overview:

• Who: Plaintiff Jeremy Guzman filed a class action lawsuit against Walmart Inc.
• Why: Guzman alleges Walmart sells Great Value brand mayonnaise that does not contain as much olive oil as represented on the label.
• Where: The Walmart class action lawsuit was filed in Illinois federal court.

Walmart Inc. misleadingly promotes its Great Value brand mayonnaise as being made “With Olive Oil” when the predominant oil in the product is actually soybean oil, according to a class action lawsuit filed July 5 in Illinois federal court.

Plaintiff Robert Guzman alleges Walmart misrepresents the Great Value mayonnaise to boost sales of a decreasingly popular product. In the past two decades, consumer demand for mayonnaise has reportedly dropped for a variety of reasons, including the perception that mayo includes harmful fats.

Walmart class action says consumers increasingly seek out products made with olive oil

By prominently labeling the Great Value mayonnaise as being made “With Olive Oil,” Walmart allegedly gives consumers the impression that the product is made with a healthier type of oil, the Walmart class action lawsuit alleges.

Unlike many vegetable oils, which are highly processed using chemicals, olive oil is simply made from the oils from crushed olives. Olive oil has become increasingly popular in the past 20 years, and the Walmart class action lawsuit notes that olive oil sales have surpassed the sales of all other vegetable oils combined.

“By labeling and promoting the [Great Value mayonnaise] as made ‘With Olive Oil’ with green packaging evocative of the color of olives, consumers expect a significant, non-de minimis amount of olive oil in relative and absolute amounts to all oils used,” the Walmart class action lawsuit asserts.

The ingredient list, however, shows that soybean oil is the most predominant oil in the product, according to the class action.

Guzman alleges Walmart sold the olive oil mayonnaise at higher prices than it otherwise would have without the misleading “With Olive Oil” representation. He says he would not have purchased the product, or would have paid less for it, had he known the representations on the product label were misleading.

In recent months, Walmart has faced several product recalls and class action lawsuits. The Walmart class action lawsuits and recalls involve claims of product safety, false advertising, wage violations and other issues.

Do you seek out products that are made with olive oil? Tell us what you think of the Walmart class action lawsuit in the comments!

Guzman is represented by Spencer Sheehan of Sheehan & Associates PC.

The Walmart class action lawsuit is Jeremy Guzman v. Walmart Inc., Case No. 1:22-cv-03465, in the U.S. District Court for the Northern District of Illinois, Eastern Division.

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