Revlon class action lawsuits overview:
- Who: Four consumers filed two separate class action lawsuits against Revlon Consumer Products LLC.
- Why: The plaintiffs claim Revlon falsely markets its Mitchum antiperspirant and deodorant as “unscented,” even though the products contain added fragrance.
- Where: The Revlon class action lawsuits were filed in New York and California federal courts.
Revlon is facing two class action lawsuits accusing the company of mislabeling its Mitchum Triple Odor Defense Unscented Antiperspirant and Deodorant and Mitchum Unscented deodorant, sold in gel and roll-on varieties, as fragrance-free.
The plaintiffs all claim Revlon prominently markets the products as “unscented,” leading consumers, including many who specifically avoid fragrance because of skin sensitivities or allergies, to believe the products contain no scent ingredients at all.
According to the class action lawsuits, the “unscented” promise is false since the products’ own ingredient lists disclose “parfum (fragrance),” which the complaints say is synonymous with perfume and scent.
Plaintiffs Nicole Flick and Lloyd Songer allege the products were genuinely fragrance-free before Revlon reformulated them around early 2021 to add scent while continuing to sell them under the same “Unscented” label.
The plaintiffs say they specifically sought out fragrance-free deodorant, relied on the “unscented” claim when they bought the products and paid a price premium they say they would not have paid, or would not have purchased the products at all, had they known the products contained added fragrance.
Mitchum unscented deodorant allegedly hides fragrance on roll-on label
For the roll-on version, the class action lawsuits allege the ingredient list, including the “parfum (fragrance)” listing, is visible only if a consumer peels back the printed label, something the complaints say few shoppers do before buying.
Plaintiffs Angela Eason and Kevin Martineau argue that “[r]easonable consumers should [not] be expected to look beyond misleading representations on the front of the box to discover the truth from the ingredient list in small print on the side of the box,” citing a 2018 federal appeals court ruling.
The plaintiffs propose a nationwide class of U.S. purchasers, plus California and New York subclasses, covering purchases made three to four years before filing.
The claims are generally pleaded as violations of California and New York consumer protection statutes, breach of warranty, unjust enrichment and fraud. Both lawsuits demand a jury trial.
Other companies are also facing scrutiny over unscented deodorant claims. Two class action lawsuits accuse Church & Dwight and P&G of falsely marketing deodorants as “unscented” despite the products containing fragrance ingredients.
Have you purchased Mitchum “unscented” deodorant or antiperspirant? Let us know in the comments.
The plaintiffs are represented by Innessa M. Huot of Faruqi & Faruqi LLP; Brittany S. Scott of Smith Krivoshey P.C.; and Jack Fitzgerald, Melanie R. Monroe, Trevor M. Flynn, Kaden Byron, Allison Ferraro and Daniel Sachs of Fitzgerald Monroe Flynn P.C.
The Revlon class action lawsuits are Eason, et al. v. Revlon Consumer Products LLC, Case No. 1:26-cv-05014, in the U.S. District Court for the Southern District of New York and Flick, et al. v. Revlon Consumer Products LLC, Case No. 3:26-cv-03602-TWR-MSB, in the U.S. District Court for the Southern District of California.
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