Samsung class action lawsuit overview:
- Who: A California resident filed a class action lawsuit against Samsung Electronics America Inc.
- Why: The plaintiff claims Samsung falsely marketed its 2026 M70H, M80H and M90H televisions as “Mini LED” despite them allegedly lacking the necessary hardware.
- Where: The Samsung class action lawsuit was filed in New Jersey federal court.
A California consumer has filed a class action lawsuit accusing Samsung of misleading shoppers about the display technology in its 2026 M Series televisions.
According to plaintiff Ruben Flores, Samsung markets its M70H, M80H and M90H televisions as “Mini LED” models and promotes features, including “Mini LED precision,” “Mini LED HDR” and “Supreme Mini LED Dimming.”
The class action lawsuit claims the televisions do not contain the smaller, more numerous LEDs and independently controlled local dimming zones that Samsung itself describes as characteristics of Mini LED technology.
The complaint alleges the M Series instead uses an ordinary LED backlight. It claims the M70H uses LEDs that are the same size as those in Samsung’s entry-level Crystal UHD television and lacks the control circuitry needed for independent lighting zones.
Flores says he purchased an 85-inch M70H from Best Buy on Sept. 3, 2026, for $999.99. According to the complaint, a Best Buy sales associate recommended the television and told Flores that its Mini LED technology provided the best picture quality and dimming performance available at that price. Flores alleges he relied on those representations when making his purchase.
Samsung allegedly buried software-based disclosure in fine print
Flores claims Samsung prominently advertised the M Series as Mini LED while disclosing in small print that its “Supreme Mini LED Dimming” technology was software-based rather than full-array hardware-based.
The Samsung class action lawsuit points to a Best Buy product advertisement for the 85-inch M70H that prominently displays “Supreme Mini LED Dimming” and “precision dimming for improved contrast.”
According to the lawsuit, the disclaimer explaining that the technology is software-based appeared in significantly smaller print.
Flores further alleges that the M Series televisions do not deliver the performance consumers would expect from actual Mini LED technology.
The Samsung class action lawsuit cites independent testing by RTINGS that allegedly found no local dimming in both the M70H and M80H models. The lawsuit also cites testing of the M80H that allegedly found no local dimming, poor contrast and washed-out dark scenes.
A separate side-by-side comparison allegedly found the M80H had substantially lower peak HDR brightness than Samsung’s QN80H, a model that the complaint says actually contains Mini LED local dimming.
The proposed nationwide class includes consumers who purchased new Samsung M70H, M80H or M90H televisions from Jan. 1, 2026, through the present. A California subclass would cover qualifying California purchasers.
The Samsung class action lawsuit asserts claims for fraudulent misrepresentation and concealment, negligent misrepresentation, breach of express warranty, unjust enrichment and violations of California’s Consumers Legal Remedies Act, False Advertising Law and Unfair Competition Law.
Flores seeks damages, restitution, attorneys’ fees and costs, as well as an injunction requiring Samsung to stop allegedly misleading Mini LED representations and issue corrective disclosures.
In another class action, a group of Samsung TV owners claim the company illegally tracks, stores and sells their viewing data without their knowledge or consent.
What do you think about the allegations concerning Samsung’s Mini LED advertising? Let us know in the comments.
The plaintiff is represented by Philip L. Fraietta of Bursor & Fisher P.A. and Thiago M. Coelho of Wilshire Law Firm PLC.
The Samsung class action lawsuit is Flores v. Samsung Electronics America Inc., Case No. 2:26-cv-12502-ES-CF, in the U.S. District Court for the District of New Jersey.
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