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KIND bars class action overview:
- Who: A consumer is suing KIND, the maker of nut bars, cereals and snack mixes.
- Why: The plaintiff says KIND overstates the protein content of its snack products.
- Where: The KIND bars class action lawsuit was filed in a California federal court.
KIND overstates the protein content of its nut and cereal products in its marketing, a new class action lawsuit alleges.
Plaintiff Chris Guerra filed the class action lawsuit against KIND LLC Oct. 28 in a California federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, KIND deceptively labels its nut bars, cereals, oatmeal, snack mixes, and other products by making protein claims on the front of the packages while omitting a statement of the corrected amount of protein from the Nutrition Facts Panel (NFP).
KIND is capitalizing on consumers’ desire for high-protein foods by providing specific amounts of protein per serving depending on the product, the lawsuit alleges.
One example is by labeling “6g PROTEIN” per serving on the front label of its KIND Dark Chocolate Nuts & Sea Salt nut bars.
The primary protein source in KIND’s products are almonds, peanuts, and oats, Guerra says.
The FDA-approved scores for all three fall between approximately .4 and .5, which means the products will provide nutritionally less than half of the protein quantity claimed, he adds.
KIND bars protein claims are unlawful, lawsuit alleges
The protein claims on the front of the KIND bar packages are unlawful because they do not comply with the regulatory requirements for making a protein claim, Guerra says.
As a result, he is looking to represent anyone in California who bought KIND products between June 11, 2017 and now.
Guerra is suing for violations of California consumer law, fraud and unjust enrichment. The plaintiff is seeking certification of the class action, damages, fees, costs and a jury trial.
Meanwhile, Nestle Healthcare Nutrition Inc has been hit with a class action lawsuit alleging it misrepresents the amount of protein contained in its Carnation Breakfast Essentials product.
Have you bought KIND products? Let us know your thoughts on these allegations in the comments!
The plaintiff is represented by Seth A. Safier, Marie A. McCrary and Hayley Reynolds of Gutride Safier LLP.
The KIND class action lawsuit is Chris Guerra v. Kind LLC, Case No. 4:22-cv-06654-AGT in the U.S. District Court for the Northern District of California.
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25 thoughts onKIND class action claims company falsely advertises amount of protein in bars
Please add me!
Please add me kind bats give false information and I’m been buying it for 1 year and gain 30 lbs not healthy 718-207-7859
I have buy only two of them and try. Last year 2023
I mean 2022
Over the past decade or more I’ve purchased Kind bars of every type due to the amount of protein supposedly contained in each bar specifically for my wife who is vegetarian to supplement her protein needs. I purchase them for myself as well, specifically the protein special Kind bars for myself for my muscle building physique needs. Please add me to this class action. When will companies cease and desist from lying about what their products claim