Consumer product class action lawsuits accuse companies of false advertising

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False advertising class action lawsuits overview: 

• Who: Consumers recently filed false advertising class action lawsuits against companies such as Apple, Walmart, Spokeo, Rite Aid and Kimberly Clark, among others. 
• Why: The class action lawsuits revolve around false advertising claims, including how a product works and the ingredients it contains, among other things. 
• Where: Consumers filed lawsuits nationwide. 

Consumers have recently filed class action lawsuits against companies they claim falsely advertise their products. 

The allegations concern what the products contain, how they work and how they are labeled.

Rite Aid allegedly falsely advertises lidocaine patches as ‘Maximum Strength’

Earlier this month, Rite Aid faced claims it falsely advertised that the over-the-counter lidocaine patches it sells are “Maximum Strength.” 

The consumer behind the class action lawsuit argues the Rite Aid lidocaine patches can not be maximum strength since they contain 4% lidocaine. In comparison, prescription lidocaine products allegedly contain 5% lidocaine. 

Spokeo class action claims site advertises fake discounts

Spokeo also faced false advertising claims this month from a consumer arguing the company advertises fake discounts on its website to entice consumers to make purchases by thinking they are getting a better deal. 

The two Spokeo customers behind the class action lawsuit argue the company engages in what is known as false reference pricing by using inaccurate “original” prices to make the savings seem more significant.

Walmart allegedly falsely advertises healing benefits of hydrogen peroxide solution 

Also this month, a consumer accused Walmart of falsely advertising the healing benefits of the hydrogen peroxide solution it sells. 

The consumer behind the class action lawsuit claims Walmart falsely advertises that the hydrogen peroxide solution can help treat minor cuts when it can actually slow the healing process. 

Dr. Squatch class action claims company falsely advertises shampoos as ‘natural’

A consumer filed a class action lawsuit against Dr. Squatch in September, alleging the company falsely advertised one of its shampoos as “natural.” 

The consumer behind the class action lawsuit claims the shampoo contains multiple synthetic ingredients, including decyl glucoside and coco-glucoside, that prevent it from being natural. 

Pyrex lawsuit claims company falsely advertises measuring cups as ‘dishwasher safe’

Also in September, a consumer hit Pyrex with a class action lawsuit accusing the company of falsely advertising that its measuring cups are “dishwasher safe.” 

The consumer behind the class action lawsuit claims the red lines on the Pyrex measuring cups fade away after the product is put in a dishwasher, rendering them useless and unable to measure. 

Music companies allegedly misrepresent vinyl records as genuine analog recordings

Mobile Fidelity Sound Lab and Audiophile Music Direct faced allegations last month that they misrepresented vinyl records sold as Limited Edition Ultradisc One-Step recordings as genuine analog recordings. 

The consumer behind the false advertising class action lawsuit claims Mobile Fidelity and Audiophile “admitted” that the records are not entirely analog and contain direct stream digital technology.

This is L. accused of falsely advertising that its tampons are ‘100% organic’

Also last month, This is L., which Procter & Gamble owns, faced claims that it falsely advertises that the tampon product it sells is “100% organic.” 

The consumer behind the allegations argues that the tampons cannot be 100% organic since they allegedly contain synthetic ingredients such as polyester, paraffin and titanium dioxide. 

Apple class action claims Apple Watch SE not swim-proof

Apple, meanwhile, faced a false advertising class action lawsuit in August from a consumer arguing the company marketed its Apple Watch SE devices as being “swim-proof.” 

The consumer claimed the Apple Watch SE routinely fails during only brief encounters with water, despite Apple’s alleged representations that the product was water-resistant and swim-proof. 

Kleenex wet wipes don’t eliminate germs, class action claims

Also last month, a class action claimed Kimberly-Clark allegedly falsely advertises that its wet wipes Kleenex product can eliminate germs. The lawsuit says the wipes only contain “mild surfactants” like soap and cleansers.

A group of consumers behind the class action lawsuit claims the Kleenex wet wipes are actually just a “wipe damp with water” that allegedly contain no germicidal ingredients. 

Kirk’s Natural of South France, Bayer HealthCare, Beiersdorf agree to settle claims revolving around false advertising

Meanwhile, Kirk’s Natural of South France agreed to pay $650,000 last month to resolve claims the company falsely advertised that its products were made in France rather than Kentucky, where they are actually produced. 

A group of consumers behind the class action lawsuit argued that Kirk’s Natural of South France uses allegedly misleading representations that made it appear it makes its products in France. 

Also last month, Bayer HealthCare and Beiersdorf agreed to pay $2.3 million to resolve claims they sold Coppertone sunscreen, including one marketed for children and babies, containing benzene, a cancer-causing chemical. 

The consumers behind the false advertising class action lawsuit preceding the settlement agreement argue the companies marketed the Coppertone sunscreen products as healthy and safe for use.

Beiersdorf recalled 12 lots of its Coppertone spray sunscreens in September of last year over concerns that the products may have been contaminated with the known human carcinogen benzene. 

Have you purchased a product you believe was falsely advertised? Let us know in the comments! 

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