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This Is L. tampons class action lawsuit overview:
- Who: Plaintiff Danielle Paulson filed a class action lawsuit against Procter & Gamble unit This is L. Inc.
- Why: This is L. allegedly falsely advertises its tampons as being “100% organic” even though they contain synthetic ingredients.
- Where: The This is L. tampons class action lawsuit was filed in Illinois federal court.
This is L. Inc., a Procter & Gamble unit, faces a class action lawsuit alleging it falsely advertises its tampons as “100% organic” when they actually contain non-organic ingredients.
Plaintiff Danielle Paulson says she purchased L. brand tampons based on the representations on the label that the product was “100% organic” and believed that the tampons did not contain ingredients to enhance their coloring.
The This is L. tampons class action lawsuit asserts that many consumers try to avoid purchasing personal care products with synthetic and non-natural substances because they may have adverse health and environmental effects.
Consumers are willing to pay higher prices for personal care products such as tampons that are composed entirely of natural materials, the This is L. tampons class action alleges.
This is L. tampons class action claims products contain synthetic ingredients
The L. brand tampons prominently state “100% organic cotton core” on the label, leading consumers to believe that the product does not contain non-natural and synthetic substances, the This is L. tampons class action lawsuit states.
However, the back of the label reportedly contains fine print indicating the ingredients to include cotton, polyester, glycerin, paraffin and titanium dioxide.
“Polyester and paraffin are derived from petroleum while titanium dioxide is a mineral from mined ilmenite ore,” the lawsuit explains.
Paulson notes the product label states that no chlorine bleaching and dyes are used to whiten the product, which is a true statement. However, the fine print on the back of the label also notes that titanium dioxide makes material look white, naturally occuring,” the This is L. tampons class action lawsuit claims.
When used commercially, titanium dioxide is produced through synthetic processes and “results in a compound distinct from its natural source,” Paulson alleges.
The This is L. tampons class action lawsuit says titanium dioxide is banned in some products sold in the European Union and is an ingredient of concern for many U.S. consumers.
Paulson says This is L. sold its tampon products at a higher price than it would have without the misleading “100% organic” claims on its label.
She filed the organic tampons class action lawsuit on behalf of herself and a proposed class of consumers in Illinois and other states who purchased the allegedly misleadingly labeled tampons.
Have you purchased This is L. brand tampons? Tell us what you think of the class action lawsuit’s allegations that they are not “100% organic” in the comments!
Paulson is represented by Spencer Sheehan of Sheehan & Associates PC.
The This is L. Organic Tampons Class Action Lawsuit is Danielle Paulson v. This Is L. Inc., Case No. 1:22-cv-04665, in the U.S. District Court for the Northern District of Illinois, Eastern Division.
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110 thoughts onThis is L. class action says tampons deceptively advertised as ‘100% organic’
I’ve been using this brand (L Brand) for over 6 years. I feel deceived. I’ve been suffering from very heavy periods to the point I was hospitalized due to anemia from severe blood loss. I also recently got diagnosed with uterine fibroids. I believe these tampons of the cause of all of my recently diagnoses.
I trusted the “This is L” tampon brand for over a year that since the label says Organic, that it is organic. I just recently read the full ingredients list and realized that the Titanium Dioxide was in it. While using the “L” brand of tampons, my cycle was heavier, longer and painful. Since I’ve stopped using their products, my cycle time has drastically been cut back, the flow is now much lighter and regular and I have no pain. I’m very happy I switched from their brand but am not happy that their marketing is so deceptive.
I am furious after learning this. For years now I have been trying my hardest to be aware of what I eat and the personal hygiene products I use. I’m constantly looking for non-toxic products. It’s really hard to do. I feel so deceived. Despite my health/ non-toxic awareness, I recently had to have a hysterectomy. My uterus was fiercely inflamed. Now it’s making sense. I’m using products in a very delicate part my body that has chemicals in them.
Well I’ve been using this product for like 8 years or so and this might explain my irregular periods, skipped periods, and heavy bleeding. Guess it’s time to find a new tampon brand. Anybody know how the class action resolved or if it’s still in court?
I have used this for years, I absolutely can’t stand being lied to when we put our money in your hands because you promise a curtain level of product. I had to find out the long way, I have been trying to figure out why you weren’t on the shelves in Walmart but no one would say why they haven’t restocked.
I’m highly disappointed & my periods became irregular with even more heavier blood flows. I had purchased since January this year each month.
Have tampax tampon flushables had a lawsuit? B.s. no tampon or baby wipe is flushable. I see one for the wipes last year kimberly-clark but I missed it
I’ve been using this product because I have allergies and now I’m sadden to know I was deceived and potentially get sick. I don’t mind paying more if this were the product they advertised. This company is a farce in the protector and gamble family.
Oh my goodness! I’ve been using this product for the past 7 years! I’m so sad now!!! I’ve been getting irregular periods, cysts… heavy blood flows!!!… all sorts of things happening to me!! Now I understand why! Their ingredients was what made me purchase!!!! I can’t believe they modified just to get us sick! Please add me to the list as well!!
This is very concerning as I have been buying this product for my daughters thinking it was all natural.