This is L. class action says tampons deceptively advertised as ‘100% organic’

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This Is L. tampons class action lawsuit overview:

• Who: Plaintiff Danielle Paulson filed a class action lawsuit against Procter & Gamble unit This is L. Inc.
• Why: This is L. allegedly falsely advertises its tampons as being “100% organic” even though they contain synthetic ingredients.
• Where: The This is L. tampons class action lawsuit was filed in Illinois federal court.

This is L. Inc., a Procter & Gamble unit, faces a class action lawsuit alleging it falsely advertises its tampons as “100% organic” when they actually contain non-organic ingredients.

Plaintiff Danielle Paulson says she purchased L. brand tampons based on the representations on the label that the product was “100% organic” and believed that the tampons did not contain ingredients to enhance their coloring.

The This is L. tampons class action lawsuit asserts that many consumers try to avoid purchasing personal care products with synthetic and non-natural substances because they may have adverse health and environmental effects.

Consumers are willing to pay higher prices for personal care products such as tampons that are composed entirely of natural materials, the This is L. tampons class action alleges.

This is L. tampons class action claims products contain synthetic ingredients 

The L. brand tampons prominently state “100% organic cotton core” on the label, leading consumers to believe that the product does not contain non-natural and synthetic substances, the This is L. tampons class action lawsuit states.

However, the back of the label reportedly contains fine print indicating the ingredients to include cotton, polyester, glycerin, paraffin and titanium dioxide.

“Polyester and paraffin are derived from petroleum while titanium dioxide is a mineral from mined ilmenite ore,” the lawsuit explains.

Paulson notes the product label states that no chlorine bleaching and dyes are used to whiten the product, which is a true statement. However, the fine print on the back of the label also notes that titanium dioxide makes material look white, naturally occuring,” the This is L. tampons class action lawsuit claims.

When used commercially, titanium dioxide is produced through synthetic processes and “results in a compound distinct from its natural source,” Paulson alleges.

The This is L. tampons class action lawsuit says titanium dioxide is banned in some products sold in the European Union and is an ingredient of concern for many U.S. consumers.

Paulson says This is L. sold its tampon products at a higher price than it would have without the misleading “100% organic” claims on its label.

She filed the organic tampons class action lawsuit on behalf of herself and a proposed class of consumers in Illinois and other states who purchased the allegedly misleadingly labeled tampons.

Have you purchased This is L. brand tampons? Tell us what you think of the class action lawsuit’s allegations that they are not “100% organic” in the comments!

Paulson is represented by Spencer Sheehan of Sheehan & Associates PC.

The This is L. Organic Tampons Class Action Lawsuit is Danielle Paulson v. This Is L. Inc., Case No. 1:22-cv-04665, in the U.S. District Court for the Northern District of Illinois, Eastern Division.

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