AriZona class action claims many beverages advertised as ‘100% natural’ contain unnatural ingredients

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AriZona 100% natural class action overview:

• Who: An AriZona beverage consumer sued the company.
• Why: The plaintiff says the company labels many of its beverages as being “all natural” when they contain unnatural ingredients.
• Where: The AriZona 100% natural class action was filed in a California federal court.

AriZona Beverages labels many of its drinks as being natural when they actually contain “not natural” ingredients like ascorbic acid and coloring, a new class action lawsuit alleges.

Plaintiff Thomas Iglesias filed the class action lawsuit against AriZona Beverages USA LLC Dec. 23 in a California federal court, alleging violations of state and federal consumer laws. 

According to the lawsuit, AriZona falsely labels and advertises its beverage products, including its AriZona Kiwi Strawberry Fruit Juice Cocktail, Diet Peach Iced Tea and Grapeade, as being “All Natural” or “100% Natural.”

However, the products contain at least one of the following ingredients that are not natural: added coloring, ascorbic acid, high fructose corn syrup, malic acid and erythritol, the lawsuit alleges.

“This information is barely visible in the back of the products,” the AriZona class action states. “Furthermore, even if consumers see these ingredients, they do not necessarily know that this ingredient is a preservative because they lack specialized knowledge.”

Consumers paid more for product due to ‘natural’ labeling, AriZona class action alleges

The company also allegedly falsely labels and advertises a subset of its AriZona beverage products as containing “No Preservatives” when, in reality, each of the products contains ascorbic acid, a well-known preservative, Iglesias alleges.

Consumers paid an inflated price for the products due to the “natural” representations, the AriZona 100% natural class action states.

Iglesias looks to represent anyone who purchased the products in California in the last four years. 

He sued for violations of California consumer laws and breach of warranty and unjust enrichment and seeks certification of the class action, damages, fees, costs and a jury trial.

The lawsuit follows a similar class action filed against AriZona in March, alleging its beverages are marketed as being “all natural” when they contain added coloring.

Were you misled by the “all-natural” labels on AriZona beverages? Let us know in the comments! 

The plaintiff is represented by Ryan J. Clarkson, Tiara Avaness and Yana Hart of Clarkson Law Firm. 

The AriZona 100% natural class action lawsuit is Thomas Iglesias et al. v. AriZona Beverages USA LLC, Case No. 3:22-cv-09108, in the U.S. District Court for the Northern District of California.

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