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Lifeaid Beverage class action lawsuit overview:
- Who: Jacob Scheibe filed a class action lawsuit against Lifeaid Beverage LLC.
- Why: Scheibe claims LifeAid falsely advertises that its dietary supplement powder stick pack beverages are naturally flavored, despite allegedly containing DL malic acid.
- Where: The class action lawsuit was filed in California federal court.
- What are my options: Nature Made offers a variety of dietary supplements.
LifeAid falsely advertises that its dietary supplement powder stick pack beverages are “Naturally Flavored,” a new class action lawsuit alleges.
Plaintiff Jacob Scheibe claims LifeAid labels that its FITAID, FOCUSAID, IMMUNITYAID, and PARTYAID powder stick packs are naturally flavored, despite allegedly containing DL malic acid, an artificial flavoring.
Scheibe argues LifeAid misleads consumers by putting images of fruit on the packaging for the powder stick pack beverages, despite allegedly using DL malic acid to “create, simulate, and/or reinforce the sweet and tart taste that consumers associate with the fruit flavors.”
“Defendant uses the petrochemical-derived DL malic acid in its Products to create a sweet and tart flavor but pretends otherwise, conflating natural and artificial flavorings, misbranding the Products and deceiving consumers,” the LifeAid class action states.
Scheibe wants to represent a nationwide class of consumers who purchased the LifeAid dietary supplement powder stick pack beverages within the last four years.
LifeAid fails to have required disclosures for a product that uses artificial flavors, says class action
Scheibe claims LifeAid further misleads consumers by listing the DL malic acid in its ingredients by its generic name, “malic acid,” while arguing the products also “have none of the required disclosures regarding the use of artificial flavors.”
“Because the Products contain artificial flavoring, California law requires the Products to display both front- and back-label disclosures to inform consumers that the Products are artificially flavored,” the LifeAid class action states.
Scheibe claims LifeAid is guilty of unjust enrichment and breach of express warranty, and of violating California’s Unfair Competition Law, Consumer Legal Remedies Act, and False Advertising Law.
Plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of actual and other damages for himself and all class members.
In February, Woodbolt agreed to pay $3 million to resolve claims it falsely advertised that its XTEND workout beverages contained “0 calories.”
Have you purchased a LifeAid powder stick pack beverage? Let us know in the comments!
The plaintiff is represented by Charles C. Weller of Charles C. Weller, APC.
The Lifeaid Beverage class action lawsuit is Scheibe, et al. v. Lifeaid Beverage LLC, Case No. 3:23-cv-00840, in the U.S. District Court for the Southern District of California.
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3 thoughts onLifeaid Beverage class action alleges powder stick packs falsely advertised as all-natural
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FALSE ADVERTISING. Yes I was and am affected by this.
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