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Weight Watchers website class action overview:
- Who: A man who used the Weight Watchers website sued the company.
- Why: The plaintiff says Weight Watchers gave his information to Facebook.
- Where: The Weight Watchers class action lawsuit was filed in a California federal court.
Weight Watchers provides information to Facebook about the videos users watch on its website, in violation of the law, a new class action lawsuit alleges.
Plaintiff Jesse Cantu filed the class action lawsuit against WW.com LLC and WW International Inc. (Weight Watchers) on Nov. 1 in a California federal court, alleging violations of the Video Privacy Protection Act (VPPA).
Whenever someone watches a video on weightwatchers.com, Weight Watchers secretly reports all the details to Facebook, including the visitor’s identity and titles of videos watched, Cantu alleges.
“Why? So Facebook can bombard the person with more ads urging the person to buy products from Defendants,” the Weight Watchers class action claims.
Weight Watchers website allegedly embeds Facebook tracking pixel on site
Cantu alleges Weight Watchers embeds what is known as a Facebook tracking pixel on its website. Once activated, the Facebook tracking pixel “tracks the people and type of actions they take,” the Weight Watchers class action says.
The Facebook tracking pixel’s code tells Facebook what weightwatchers.com videos a user views, Cantu says. Part of the Weight Watchers business model is providing before-and-after weight loss videos.
“Given the nature of Defendants’ business, the content of videos that visitors watch is highly sensitive. Visitors would be shocked and appalled to know that Defendants secretly disclose to Facebook all of key data regarding a visitors’ viewing habits,” the Weight Watchers class action lawsuit states.
Cantu looks to represent anyone in the United States who watched video content on Weightwatchers.com and whose personally identifiable information Weight Watchers was disclosed to Facebook.
He seeks certification of the class action, damages of $2,500 per infringement of the VPPA, fees, costs and a jury trial.
Earlier this year, WW International agreed to pay $1.5 million to resolve claims from the Federal Trade Commission that it illegally gathered the data of underage users of its Kurbo program.
Have you used the Weight Watchers website? Let us know what you think of these allegations in the comments.
The plaintiff is represented by Scott J. Ferrell of Pacific Trial Attorneys APC.
The Weight Watchers class action lawsuit is Jesse Cantu, et al. v. WW.com LLC, et al., Case No. 2:22-cv-07977, in the U.S. District Court for the Central District of California.
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6 thoughts onWeight Watchers class action claims website shares video viewing info with Facebook
weight watchers uses your information on facebook
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I want a class action suit thru warn I was told the day on a mass email that I was fired from weight watchers along with 350 people without warning and couldn’t get into my acct. it’s still devastating and haven’t worked since
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