Target Class Action Claims Lidocaine Patches Don’t Work As Promised

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Target Lidocaine False Advertising Class Action Overview:

• Who: Target has been hit with a class action lawsuit by a consumer who alleges it falsely markets lidocaine patches.
• Why: The plaintiff says the lidocaine patches don’t stay on the body as long as promised and aren’t the “maximum strength” on the market as promised.
• Where: The class action lawsuit was filed in a California federal court.

Target sells lidocaine patches that it claims are stronger and longer-lasting than they actually are, a new class action lawsuit alleges.

Plaintiff Shejuana Ary filed the class action lawsuit against Target Corporation Apr. 29 in a California federal court, alleging violations of local and federal consumer laws. 

Ary’s lawsuit refers to Target’s “up & up lidocaine pain-relief patches,” which are sold through its stores and online to customers nationwide.

According to Ary, the retailer takes advantage of consumers by prominently displaying marketing that they provide “pain-relief” using a “maximum strength” dose of lidocaine for “up to 8 hours.” 

“Plaintiff and the proposed class members relied on those representations when making their purchases,” Ary states. “To their dismay, however, Defendant’s Lidocaine Patches regularly peel off their bodies within a few hours, and oftentimes minutes, after being properly applied. Furthermore, Defendant’s Lidocaine Patches do not contain or deliver the maximum amount of lidocaine available with or without a prescription.” 

Plaintiff Frustrated By Lidocaine Patch Peeling, Class Action Says

Ary said she became frustrated when her Target lidocaine patches peeled off her body while engaging in regular activities well before the represented eight hours through no fault of her own, she says. As a result, she believes she paid too much for the product. 

Ary seeks to represent anyone in the United States who bought a Target brand lidocaine patch. She is suing for breach of warranty, unjust enrichment and breach of California consumer laws and is seeking certification of the class action, compensatory and punitive damages, interest, fees, costs and a jury trial.

The news comes as Walmart and Walgreens face class action lawsuits alleging they also sell lidocaine patches that they claim are stronger and longer-lasting than they actually are.

Have you tried the lidocaine patches? Did they work as expected for you? Let us know in the comments! 

The plaintiff is represented by L. Timothy Fisher and Joseph I. Marchese of Bursor & Fisher, P.A. and Adrian Gucovschi of Gucovschi Rozenshteyn, PLLC.

The Target Lidocaine Class Action Lawsuit is Shejuana Ary v. Target Corporation, Case No. 4:22-cv-0262, in the U.S. District Court Northern District of California.

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