Copper Fit class action claims ICE products cannot deliver advertised CoQ10 benefits

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Copper Fit class action lawsuit overview:

• Who: Plaintiff Jennifer Morehouse has filed a class action lawsuit against Ideavillage Products Corp. d/b/a Copper Fit.
• Why: Copper Fit allegedly deceptively markets its CoQ10-infused compression garments as delivering health benefits.
• Where: The Copper Fit class action lawsuit was filed in California federal court.

Copper Fit ICE compression garments are deceptively marketed as providing CoQ10 health benefits that they cannot deliver, according to a class action lawsuit filed Feb. 15 against Ideavillage Products Corp. d/b/a Copper Fit.

CoQ10 is a commonly-used abbreviation for coenzyme 10, an antioxidant naturally produced by the human body. The Copper Fit class action lawsuit notes that most people do not require any additional CoQ10, and that there is controversy about the purported benefits of CoQ10 supplements.

The Copper Fit class action lawsuit alleges the defendant touted the purported health benefits of its CoQ10-infused products and failed to disclose that the product could not deliver the advertised benefits.

Copper Fit ICE marketing leads consumers to believe the products provided CoQ10 health benefits, plaintiff says

Plaintiff Jennifer Morehouse says she purchased a Copper Fit ICE Plantar Fasciitis Ankle Sleeve that was marketed as being infused with CoQ10 because she believed the claims that the CoQ10 infused in the fabric could be absorbed into the body and provide health benefits.

Before purchasing the Copper Fit ICE product, Morehouse says she viewed online advertising about the CoQ10 infused in the fabric of the products. The advertisements reportedly claimed that the infused CoQ10 is motion activated and could provide wearers with increased energy and other benefits.

The success of the Copper Fit brand has been boosted by significant marketing campaigns featuring actress Gwyneth Paltrow and NFL Hall of Famers Brett Favre and Jerry Rice. The Copper Fit class action lawsuit says the company’s advertisements are “so ubiquitous” that the brand has become well-recognized for selling compression garments that consumers trust.

Copper Fit also markets itself as an innovative health and wellness company that uses new technologies to improve the wellness of customers who use the products. 

The Copper Fit class action lawsuit points to numerous advertisements touting the purported benefits of its “motion activated” Copper Fit ICE products. 

However, Copper Fit allegedly fails to disclose that the CoQ10 infused in the fabric is “useless” and does not provide the advertised health benefits. Morehouse says this omission was material to her decision to purchase Copper Fit Ice products. 

She says she would not have purchased the Copper Fit ICE product, or would have paid less for it, if she had known it would not deliver the advertised benefits.

Morehouse filed the class action lawsuit on behalf of herself and a proposed class of consumers who purchased Copper Fit ICE products in California.

Last year, Copper Fit was hit with a class action lawsuit alleging it misrepresented the health benefits of its copper-infused compression garments.

Have you used Copper Fit ICE compression garments? Tell us what you think of the class action lawsuit in the comments!

Morehouse is represented by Mason Barney of Siri & Glimstad LLP and Kevin Laukaitis of Laukaitis Law Firm LLC.

The Copper Fit ICE class action lawsuit is Jennifer Morehouse v. Ideavillage Products Corp. d/b/a Copper Fit, Case No. 3:23-cv-00298-JLS-KSC, in the U.S. District Court for the Southern District of California.

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