P&G sued over ‘unscented’ deodorant allegedly made with fragrance ingredients

Secret deodorant class action overview:

• Who: Plaintiff Lisa Phaneuf filed a class action lawsuit against The Procter & Gamble Co.
• Why: Phaneuf claims P&G falsely advertises certain Secret Invisible Solid Antiperspirant and Deodorant products as being unscented.
• Where: The class action lawsuit was filed in Massachusetts federal court.

A new class action lawsuit alleges The Procter & Gamble falsely advertises certain Secret Invisible Solid Antiperspirant and Deodorant products as being unscented.

Plaintiff Lisa Phaneuf’s class action lawsuit claims P&G’s Secret Invisible Solid Antiperspirant and Deodorant products actually contain fragrance.

Phaneuf argues P&G misleads consumers into believing the Secret deodorant products are unscented as part of an effort to capitalize on consumers’ desire to purchase products without fragrance ingredients, which, she claims, can cause skin irritation and allergic reactions.

“Plaintiff and class members would not have purchased the products – or would not have paid as much as they did to purchase them – had they known the unscented representation was false,” the class action lawsuit states.

Secret deodorant lawsuit claims P&G’s conduct deceptive

Phaneuf argues P&G’s alleged misconduct deceived and/or was likely to deceive the public into believing the Secret deodorant products are unscented when they actually contain fragrance.

“Plaintiff and class members would not know the true nature of the products by looking at the front labels of the products,” the Secret deodorant class action lawsuit says.

Phaneuf claims P&G is guilty of fraud and unjust enrichment. The plaintiff is demanding a jury trial and requesting an award of actual, compensatory, statutory, nominal and/or punitive damages, restitution, attorneys’ fees and other relief for herself and all class members.

Phaneuf wants to represent a nationwide class and Massachusetts subclass of consumers who purchased Secret Invisible Solid Antiperspirant and Deodorant products with the unscented representation within the applicable statute of limitations.

In similar alleged misleading claims, a lawsuit accuses Unilever of falsely advertising its Dove Men+Care deodorant as alcohol-free when it actually contains benzyl alcohol.

Have you purchased any Secret deodorant products advertised as unscented? Let us know in the comments.

Phaneuf is represented by Joel D. Smith of Smith Krivoshey P.C.

The Secret deodorant class action lawsuit is Phaneuf v. The Procter & Gamble Company, Case No. 1:26-cv-12251, in the U.S. District Court for the District of Massachusetts.

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