Copper Fit Class Action Alleges Compression Garments Make False Health Benefit Claims

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Copper Fit Class Action Lawsuit Overview:

• Who: Plaintiff Vincent Pucciarelli has filed a class action lawsuit against Ideavillage Products Corp. d/b/a/ Copper Fit.
• Why:  Pucciarelli alleges Copper Fit makes false claims about the health benefits purportedly associated with the compression garments.
• Where: The Copper Fit class action lawsuit was filed in New York federal court.

Ideavillage Products Corp. d/b/a Copper Fit misrepresents the health benefits of its copper-infused compression garments, according to a class action lawsuit filed last week in New York federal court.

Plaintiff Vincent Pucciarelli says that Copper Fit has engaged in a massive marketing campaign to promote its compression garments since 2014, touting the copper-infused products as being able to help relieve muscle and joint soreness, according to the class action lawsuit.

The company sells its Copper Fit compression garments through national direct television advertising and by actively promoting the products on social media. Copper Fit products are sold at mass retailers in the United States, including CVS, Dick’s Sporting Goods, Rite Aid, Target, Walgreens and Walmart. The products can also be purchased through Amazon.com or one of Copper Fit’s branded websites.

Copper Fit products have also been promoted by NFL Hall of Famers Brett Favre and Jerry Rice and by Actress Gwyneth Paltrow.

“Defendant’s advertising and promotion is so ubiquitous that Copper Fit has become a well-recognized brand for compression and support garments,” the Copper Fit class action lawsuit explains. 

However, the products may not deliver the advertised health benefits, Pucciarelli claims.

Copper Fit Class Action Alleges CoQ10, Copper Infusion Provide No Health Benefits

Copper Fit compression garments are reportedly infused with copper, which Copper Fit says can provide “essential” and “therapeutic” health benefits to consumers.

However, the Copper Fit class action lawsuit alleges that the copper included in the compression garments does not absorb into the body. Even if any copper is absorbed into the body, Pucciarelli alleges, it does not provide any therapeutic, health or performance benefits.

Copper Fit compression garments are also purportedly infused with Coenzyme Q10, or CoQ10, an antioxidant naturally produced by the human body. Copper Fit allegedly claims that the CoQ10 is absorbed into the human body, which Pucciarelli says is bogus.

Copper Fit is not the first company to come under fire for allegedly misleading consumers about the benefits of copper infused compression garments. The Federal Trade Commission sued Tommie Copper Inc. in 2015 and settled the case for nearly $90 million, according to the Copper Fit class action lawsuit.

In 2011, Ideavillage settled a class action lawsuit alleging it deceptively advertised its Kinoki detoxifying foot pads. The Kinoki Foot Pads settlement offered class members $10 cash for each product purchased or two gift products worth $20.

Have you purchased Copper Fit products? Does this Copper Fit class action lawsuit affect your decision to purchase them in the future? Tell us your thoughts in the comments section below!

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