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A class action lawsuit has been filed on behalf of dog and cat owners alleging, among other things, that Bayer Healthcare, LLC and Merial Limited regularly make false and deceptive claims in advertisements for their flea and tick products.Â
Flea & Tick Product False Advertising Class Action Lawsuit
By Mike Holter
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A class action lawsuit has been filed on behalf of dog and cat owners alleging, among other things, that Bayer Healthcare, LLC and Merial Limited regularly make false and deceptive claims in advertisements for their flea and tick products.Â
According to the class action lawsuit, Bayer and Merial collectively sell approximately $2 billion in flea and tick products annually, including Bayer’s line of Advantage, Advantix, K9 Advantix and Advocate products, and Merial’s line of Frontline and Certifect products. These products are sold as treatments for dogs and cats suffering with fleas, ticks, adult flea eggs, larvae, mosquito, heartworm, ear mites and sarcoptic mange. While each one of individual products targets only a limited subset of the pet aliments, all of the products target fleas and their larvae.
The problem, the flea and tick product class action lawsuit states, is that Bayer and Merial make false and/or misleading claims about what these products do. These allegedly false advertising claims include that the products:
* are self-dispersing and cover the entire surface area of the dog or cat’s body when applied in a single limited spot;Â
* are effective for one month and require monthly application to continue to be effective;Â
* do not enter the blood stream of the pet and instead move across the pet’s skin to cover the pet; andÂ
* are waterproof and remain effective following shampoo treatments, swimming, or after exposure to rain or sunlight.
The Bayer and Merial Flea and Tick Product Class Action Lawsuit is seeking to recover damages on behalf of all consumers who purchased the products, as well as an injunction barring Bayer and Merial from continuing to misrepresent what their flea and tick products can do.
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Updated October 26th, 2011
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99 thoughts onFlea & Tick Product False Advertising Class Action Lawsuit
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My dog died 6/1/2020. How can I be added to the lawsuit for Seresto collar?
My black lab 9yr old frontline made her very ill her fur fell out and was treated by the vet
You feed your dog an insecticide (not fit for human consumption) and you are supprised your pet is sick? Oh but your vet said it was safe?
Trusting another moron for your family’s medical decisions is no substitute for critical thought.
Wake up and think for yourself.
My dog got sick new years day after using frontline. He had developed welps on his inner thighs and grew lethargic on Jan 2 he began drooling profusely and and an extremely low body temp by noon Jan 3 he had respiratory failure and died. He was my whole world.
My dog after 5 months of wearing a Seresto collar now has tremors and loss of coordination in her back legs I’m irate that this product is as told by my vet to be safe . I have no idea what I’m going to do but hope that the damage is not permanent as it would cost a significant amount of money to deal with this ! Not to mention this is a family member
My dog had a seizure and died on 6/1/2020 2 days after I put a the Seresto collar on him. I am heartbroken. It killed him
My cat died Dec. 15 after using Advantage 2. How can I join a class action suit against Bayer?
My cat developed unknown skin problems that vets even dermatologist can’t diagnose he’s had biopsies
it was from Seresto but no vet knows what this is he has hardly any hair left and his skin turned black and some peeled off
I want added to this lawsuit
I was usually these products and they made my dog sick and bald and would not eat.
He became severely sick and would not eat was not acting normal and was or had gotten very weak. Along with other medical stuff
Which product
I want to be in your class-action lawsuit against Frontline Plus for dogs. My dog just passed due to complications with kidney disease related to lyme disease. We used it faithfully every month as directed as it said and it did not work.
My dog is extremely ill due to the use of advantage multi. I am extremely angry and upset. Please, what can be done about this?