Sarah Mirando  |  October 26, 2011

Category: Legal News

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Flea & Tick Product False Advertising Class Action Lawsuit

By Mike Holter

 

Advantage Flea & Tick ProductsA class action lawsuit has been filed on behalf of dog and cat owners alleging, among other things, that Bayer Healthcare, LLC and Merial Limited regularly make false and deceptive claims in advertisements for their flea and tick products. 
According to the class action lawsuit, Bayer and Merial collectively sell approximately $2 billion in flea and tick products annually, including Bayer’s line of Advantage, Advantix, K9 Advantix and Advocate products, and Merial’s line of Frontline and Certifect products. These products are sold as treatments for dogs and cats suffering with fleas, ticks, adult flea eggs, larvae, mosquito, heartworm, ear mites and sarcoptic mange. While each one of individual products targets only a limited subset of the pet aliments, all of the products target fleas and their larvae.
The problem, the flea and tick product class action lawsuit states, is that Bayer and Merial make false and/or misleading claims about what these products do. These allegedly false advertising claims include that the products:
* are self-dispersing and cover the entire surface area of the dog or cat’s body when applied in a single limited spot; 
* are effective for one month and require monthly application to continue to be effective; 
* do not enter the blood stream of the pet and instead move across the pet’s skin to cover the pet; and 
* are waterproof and remain effective following shampoo treatments, swimming, or after exposure to rain or sunlight.
The Bayer and Merial Flea and Tick Product Class Action Lawsuit is seeking to recover damages on behalf of all consumers who purchased the products, as well as an injunction barring Bayer and Merial from continuing to misrepresent what their flea and tick products can do.

 

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Updated October 26th, 2011

 

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99 thoughts onFlea & Tick Product False Advertising Class Action Lawsuit

  1. Anonymous says:

    I applied Frontline Plus on my Australian Shepherd one time and one time only and I was not aware what could happen to him. However, he developed a severe skin problem and ultimately we had to euthanize him because he got so sick from the Frontline Plus. There are so many posts on Amazon about this product. Someone should do to the manufacturers what they are doing to our pets.

  2. Anonymous says:

    Put PetArmor Plus on my 7 year old cat. 2.5 days later she had a seizure and died. How is this product still on the market? She was healthy and a good friend that will be greatly missed.

  3. Anonymous says:

    I just started using pet armour and my dog 6.5 yo just had petit seizures? never had problems before. needless to say I’m very upset

  4. Anonymous says:

    I used advantix and it killed my dog. My other dogs scratched so badly they bleed. The lady from advantix said she can explain. She said it has a chemical in it and it irritates some dogs nerve endings. As far as my little dog, well it is a poison and he must have licked it. Very sad situation. Since his death I have heard of other pets with the same fate :(

  5. Anonymous says:

    well my dogs are using k9 advantix 2 & have ticks crawling on them all the time how is that a repellent ??? & my 11 yr old aussie had gotten a tick born disease annaplasmosis & my 7 yr old german shepherd is allergic to fleas & I just had him to the vet for which I thought was an allergy to all the pollen but its due to fleas my other 2 dogs Iam pulling ticks off of them everyday I know nothing is 100% but this product is stating its waterproof & repels… I want to file for the lawsuit as it has cost me alot of money at the vet this past month to get my pets healty again…….

  6. Anonymous says:

    how and where do i file for this lawsuit

  7. Anonymous says:

    Too funny not to mention: As I’m reading this article on the lawsuit over the flea and tick meds for our pets, I notice on the side bar of this site, an advertisement for the very same meds that are the reason for these law suits!!!!! Cracking me up! You just couldn’t make up this crazy stuff!!! lol

  8. Anonymous says:

    Me too. I purchased Frontline for my dog and cats ALL THE TIME!

  9. Anonymous says:

    How do I file?

  10. Anonymous says:

    Where do I file for this?

    1. Maria Daloisio says:

      Where do I,file. I’m up to $1600 in damages from vet bills exterminators. And medicine and my.home has.been sprayed twice and is still infested

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