Woman Files False Ad Lawsuit over Hello Charcoal Toothpaste

A New York woman recently filed a lawsuit against Hello Products alleging that its Hello charcoal toothpaste did not hold up to marketing claims and even posed health risks for some consumers.

Hello is an oral care company that touts its specialization with natural ingredients. Its charcoal toothpaste uses activated charcoal, which has become more and more popular in recent years for its purported health benefits.

According to Medical News Today, activated charcoal has only been approved in specific circumstances: the emergency treatment of poisonings or overdoses.

Health and beauty companies have hyped activated charcoal products as de-toxifying, and in some cases have made rather extreme claims about the abilities of these products.

Sarah P., who filed this lawsuit, alleges that Hello charcoal toothpaste does not have all the health benefits the company claims.

Indeed, Hello claims that its charcoal toothpastes are both gentle and safe for daily use as a teeth whitener and detoxifier. In order to make marketing claims like this, companies are required by the Federal Trade Commission (FTC) to have sufficient reliable evidence to back them.  However, Sarah alleges, Hello did not conduct sufficient independent testing in its rush to hop on the activated charcoal trend—and even failed to properly review the available scientific literature.

“Hello did not, and never has, possessed the requisite clinical or scientific substantiation to support its multiple assertions on the benefits, safety, and efficacy of activated charcoal for oral hygiene use,” the lawsuit argues.

The claims about the safety and efficacy of Hello’s activated charcoal toothpastes were deceptive, Sarah claims, as was the purposeful omission of certain important facts. Sarah’s lawsuit alleges that the charcoal products actually provide none of the teeth whitening or detoxifying benefits the company claims.

These claims may have caused significant problems for some consumers, according to the lawsuit, particularly those with fillings, caps or other dental work that may have been affected with excessive abrasion, staining, gum irritation, and more.

Sarah filed her lawsuit against Hello on Oct. 16, 2019, in the U.S. District Court for the Southern District of New York. It alleges multiple counts, including breach of express and implied warranties, deceptive acts and practices, and false advertising, among others.  Sarah filed her lawsuit as a class action, on behalf of herself and all those in a similar situation who purchased a Hello charcoal toothpaste from Hello in the United States.

Filing an Activated Charcoal Products Lawsuit

Popular types of activated charcoal products include:

• Toothpaste
• Other oral care products
• Food
• Beverages
• Supplements
• Beauty products
• Other personal care products

If you have purchased Hello’s activated charcoal toothpaste products, or any other products with activated charcoal, you may be able to join this infused charcoal class action lawsuit investigation.

Filing a lawsuit can be a daunting prospect, so Top Class Actions has laid the groundwork by connecting you with an experienced attorney. Consulting an attorney can help you determine if you have a claim, navigate the complexities of litigation, and maximize your potential compensation.

The Charcoal Toothpaste Lawsuit is Case No. 1:19-cv-09577, in the U.S. District Court for the Southern District of New York.

Join a Free Activated Charcoal Class Action Lawsuit Investigation

If you purchased activated charcoal products based on the advertised health benefits, you may qualify to join a this activated charcoal lawsuit investigation.

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This article is not legal advice. It is presented
for informational purposes only.