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A New York woman recently filed a lawsuit against Hello Products alleging that its Hello charcoal toothpaste did not hold up to marketing claims and even posed health risks for some consumers.
Hello is an oral care company that touts its specialization with natural ingredients. Its charcoal toothpaste uses activated charcoal, which has become more and more popular in recent years for its purported health benefits.
According to Medical News Today, activated charcoal has only been approved in specific circumstances: the emergency treatment of poisonings or overdoses.
Health and beauty companies have hyped activated charcoal products as de-toxifying, and in some cases have made rather extreme claims about the abilities of these products.
Sarah P., who filed this lawsuit, alleges that Hello charcoal toothpaste does not have all the health benefits the company claims.
Indeed, Hello claims that its charcoal toothpastes are both gentle and safe for daily use as a teeth whitener and detoxifier. In order to make marketing claims like this, companies are required by the Federal Trade Commission (FTC) to have sufficient reliable evidence to back them. However, Sarah alleges, Hello did not conduct sufficient independent testing in its rush to hop on the activated charcoal trend—and even failed to properly review the available scientific literature.
“Hello did not, and never has, possessed the requisite clinical or scientific substantiation to support its multiple assertions on the benefits, safety, and efficacy of activated charcoal for oral hygiene use,” the lawsuit argues.
The claims about the safety and efficacy of Hello’s activated charcoal toothpastes were deceptive, Sarah claims, as was the purposeful omission of certain important facts. Sarah’s lawsuit alleges that the charcoal products actually provide none of the teeth whitening or detoxifying benefits the company claims.
These claims may have caused significant problems for some consumers, according to the lawsuit, particularly those with fillings, caps or other dental work that may have been affected with excessive abrasion, staining, gum irritation, and more.
Sarah filed her lawsuit against Hello on Oct. 16, 2019, in the U.S. District Court for the Southern District of New York. It alleges multiple counts, including breach of express and implied warranties, deceptive acts and practices, and false advertising, among others. Sarah filed her lawsuit as a class action, on behalf of herself and all those in a similar situation who purchased a Hello charcoal toothpaste from Hello in the United States.
Filing an Activated Charcoal Products Lawsuit
Popular types of activated charcoal products include:
- Toothpaste
- Other oral care products
- Food
- Beverages
- Supplements
- Beauty products
- Other personal care products
If you have purchased Hello’s activated charcoal toothpaste products, or any other products with activated charcoal, you may be able to join this infused charcoal class action lawsuit investigation.
Filing a lawsuit can be a daunting prospect, so Top Class Actions has laid the groundwork by connecting you with an experienced attorney. Consulting an attorney can help you determine if you have a claim, navigate the complexities of litigation, and maximize your potential compensation.
The Charcoal Toothpaste Lawsuit is Case No. 1:19-cv-09577, in the U.S. District Court for the Southern District of New York.
Join a Free Activated Charcoal Class Action Lawsuit Investigation
If you purchased activated charcoal products based on the advertised health benefits, you may qualify to join a this activated charcoal lawsuit investigation.
This article is not legal advice. It is presented
for informational purposes only.
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28 thoughts onWoman Files False Ad Lawsuit over Hello Charcoal Toothpaste
I used it for about three years.
Hello charcoal toothpaste damaged my teeth. It REMOVED enamel and left me with white streaks and pitting. I only used it a handful of times before the damage became obvious.
Hello charcoal toothpaste damaged my enamel so badly, my teeth are wearing down. They feel like exactly as if sandpaper was taken to them.
Add me for some reason I have been craving this tooth past so bad that I can’t stop myself from eating it my tongue is raw and have some stomach pains but it tast so good no I’m not pregnant
I’ve been using the hello activated charcoal toothpaste for a good amount of time and have nothing bad to say about it, honestly I would and have recommended this toothpaste to family and friends. I think it makes my breath even fresher than what any other popular or well known toothpaste brands do and it really has whitened my teeth because I can see the difference and even people I know have told me they think look whiter than before. So overall i love this toothpaste and would recommend it to anyone looking for bright teeth and fresher breath.
Please add me. I used several jars of this in the winter and it was not what I expected at all. I agree.
Please add me.
My daughter introduce me to hello tooth paste and i never been more satisfied with my results my honey bun says woooo bae ur teeth are so white no complaints here ?
Please add me.
Please add me.
I’ve been using hello charcoal toothpaste for six+ months now. It has eliminated my gums bleeding which I have struggled with for about 3 years prior and tried many oral products to help. My mouth feels cleaner then it has with any other toothpaste, for a longer. of time, and I really prefer the subtle taste over the big name brands as well as the eco-conscious brands.
EWG gives it a clear review.do I have any complaint about it, it’s that the charcoal is black and gets little black dots everywhere that I need to clean up and be conscious of soiling my bathroom.I will gladly clean more for gums that don’t bleed and are noticeably healthier documented by my dentist.
For over 30 years I’ve ingested activated charcoal as a way to clean out my body when I’ve eaten too many over-processed chemical-laden foods, or something suspect. Activated charcoal capsules are my precursor to a round of Cipro. It is an essential in my first aid bag along with chlorophyll when I travel, especially far off the beaten path. International poison control center use activated charcoal for many types of poisoning, including heavy metals. Guess what’s is those amalgam fillings many people have?
I’m not entirely unconvinced that this lawsuit is driven by a big brand competitor because of its groundswell of popularity and inclusion for sale at large supermarket chains like Wegmans. I will be profoundly disappointed if this lawsuit gains enough traction to remove this product from the market. It is to my experience baseless.
I have used and still do hello I dont have reciepts but the empty boxes.