Jessy Edwards  |  February 1, 2022

Category: Legal News

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

Alfa & False Advertising
(Photo Credit: Eugeniusz Dudzinski/Shutterstock)

UPDATE:

  • Associate Judge Heidi M. Pasichow denied Alfa Vitamins’ motion to dismiss the consumer action lawsuit.
  • Pasichow said that despite Alfa’s assertion that the plaintiffs suffered no definite injury, the nonprofit groups that test the quality of products have constitutional standing.
  • She also agreed that the plaintiff could bring false advertising claims under the D.C. Consumer Protection Procedure Act (“CPPA”)

Alfa Vitamins False Advertising Consumer Protection Action Suit Overview:

  • Who: Alfa Vitamins Laboratories
  • What: In a growing consumer protection action suit, the Consumer Products Association is accusing Alfa Vitamins of falsely representing the contents of certain supplements the company sells.
  • Where: District of Columbia

Alfa Vitamins marketed its supplements as containing certain ingredients that were not found when a lab did a trace test, a consumer protection action suit alleges.

The plaintiff, Consumer Products Association, filed the consumer protection action suit against Alfa Vitamins Laboratories on July 6, 2021, in a District of Columbia superior court, alleging deceptive marketing or false advertising.

The consumer group said the company has provided inaccurate and misleading reporting regarding the “percent daily value” in protein that its product CollagenC Hydrolysate with Vitamin C provides.

“Alfa Vitamins claims on the label for its collagen product that the product provides five percent of the daily recommended amount of protein that one should consume in her diet,” the consumer protection action suit states. However, the lawsuit also alleges that collagen is not a complete protein because it is missing an essential amino acid, thus the product actually contains no protein at all. 

The consumer protection action suit also takes aim at Alfa Vitamins’ product ‘100% Pure Garcinia Cambogia Plus’ product labelling. The package claims to contain a chemical known as HCA which has been studied for its effect on appetite. However, the plaintiff said the product, when laboratory tested, contained no meaningful amount of HCA at all.

A number of Alfa Vitamins’ products that claim to contain HCA had identical results, the consumer protection action suit alleges. Similar claims are made about the company’s moringa, ginkgo biloba and echinacea products.

The plaintiff is suing under District of Columbia consumer protection laws and for breach of warranty and fraud on behalf of a Class of District of Columbia consumers. The consumer protection action suit is seeking damages, fees, costs and a jury trial.

The case’s next hearing is scheduled for Oct. 15 in Washington D.C. 

In a similar case last month, consumers who purchased Reckitt Benckiser’s Neuriva supplements were eligible to claim part of an $8 million class action settlement after plaintiffs in a class action lawsuit accused the defendants of falsely advertising Neuriva products as being clinically and scientifically proven to enhance brain performance, in violation of consumer protection laws.

Check out the Illegal Ingredients in Dietary Supplements Class Action Lawsuit Investigation (links to paid attorney advertising).  

The plaintiff is represented by Mohaimina Haque, PLLC., and the Law Offices of J Nelson Happy.

The Alfa Vitamins Deceptive Marketing Consumer Protection Action Suit is Consumer Products Association et al., v. Alfa Vitamins Laboratories, Inc., Case No. 2021CA002249B in the Superior Court of the District of Columbia Civil Division


Don’t Miss Out!

Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!


Read About More Class Action Lawsuits & Class Action Settlements:

We tell you about cash you can claim EVERY WEEK! Sign up for our free newsletter.

50 thoughts onAlfa Vitamins Sold Supplements That Did Not Contain the Ingredients They Promised, Consumer Protection Action Suit Alleges

  1. Joe Jingleheimersmith says:

    Fraud

  2. Nicole Crammer says:

    Please add me

  3. Pamela Hawkins says:

    Please add me

  4. Raven Hunter says:

    Please add me.

  5. Brittanous Adair says:

    Please add me

  6. Brittanous Adair says:

    Please please please me

1 3 4 5

Leave a Reply

Your email address will not be published. By submitting your comment and contact information, you agree to receive marketing emails from Top Class Actions regarding this and/or similar lawsuits or settlements, and/or to be contacted by an attorney or law firm to discuss the details of your potential case at no charge to you if you qualify. Required fields are marked *

Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.