DevaCurl Hair Loss, False Ad $5.2M Class Action Settlement

Update 3:

• This class action lawsuit is paying out $384.15 as of Sept. 20, 2022.
• Congratulations to everyone who filed a claim and got paid!

Update 2:

• According to the settlement website, Tier 1 and Tier 2 approved payments are scheduled to be issued on Sept. 14, 2022.

Update:

• The Court granted final approval to this class action settlement Jan. 3, 2022.
• Let Top Class Actions know when you receive a check in the comments section below or on our Facebook page.

Consumers who used or purchased DevaCurl may be eligible to claim up to $20 without proof of purchase thanks to a $5.2 million DevaCurl hair class action loss settlement resolving claims the product can make hair fall out and irritate the scalp, as well as claims of false advertising.

The Class in the DevaCurl hair loss settlement includes anyone who purchased and/or used any of the covered products in the United States between Feb. 8, 2008, and Aug. 29, 2021.

A list of the covered products is available on the settlement website.

DevaCurl products, made by Deva Concepts LLC, are formulated for all individuals with curly hair and are co-developed by dermatologists, according to the company’s website.

A DevaCurl class action lawsuit alleged the products made consumers’ hair fall out and caused scalp irritation. The class action also claimed the company misrepresented the products.

The defendant denies all allegations of wrongdoing, but has agreed to the settlement.

After attorney’s fees and other expenses are paid from the $5.2 million DevaCurl hair loss settlement fund, Class Members will be awarded based on which tier their claim belongs to.

Anyone who bought or used DevaCurl or had it used on them during the Class Period may file a Tier 1 claim for a one-time cash payment of up to $20 as compensation for minor personal injury or alleged false statements regarding the product.

If Tier 1 claims exceed $750,000, payments will be reduced proportionately.

Consumers who purchased one of the affected products, submit a valid claim form, and provide sufficient documentation of their injuries and related expenses may receive up to $18,000 per claimant for injuries and up to $1,000 for provable expenses.

Claims made and compensation recovered under Tier 2 may be subject to lien subrogation payments.

Supporting documentation for Tier 2 claims includes before-and-after photos, medical records, written or video statements, test results, dated medical bills, dated receipts for out-of-pocket expenses, and more. Further information on acceptable documentation is available on the settlement website FAQ page.

The final approval hearing in the DevaCurl hair loss class action settlement is scheduled to take place Dec. 28, 2021.

The deadline to opt out of or object to the settlement is Oct. 22, 2021.

Claims must be submitted online or postmarked by Nov. 21, 2021.

Who’s Eligible

The Class includes anyone who purchased and/or used any of the covered products in the United States between Feb. 8, 2008, and Aug. 29, 2021.

Potential Award

Varies

• Tier 1 
  Up to $20
• Tier 2 
  Up to $18,000 for injury
  Up to $1,000 for out-of-pocket

Proof of Purchase

Tier 1

• No proof of purchase necessary. 

Tier 2 

Significant Adverse Reaction Claim Required Documents

• Before and after photographs showing the damage to Claimant’s hair and/or scalp. Each photo submitted must be dated and labeled as either a “before” or “after” photo.
• Video testimony of the Claimant describing the claimed injury.
• Medical records, doctor’s notes, test results, and/or a statement from a licensed medical professional indicating damage to the Claimant’s hair or scalp after using the Products as well as any pre-existing conditions that may have caused the alleged hair loss.
• Written or video statement from the Claimant’s hair stylist(s) indicating the amount of hair loss suffered and any lasting effects. If written, this statement must be dated and signed by the hair stylist(s).
• Written or video statements from other witnesses that can testify about the damage to Claimant’s hair or scalp and its effect on the Claimant (i.e., spouse, family, friends). Any statement must include the witnesses’ names, addresses and their relationship to the Claimant. If written, these statements must be dated and signed by the witnesses.

Out-of-Pocket Expenses Required Documents

• Dated medical bills evidencing payments made by the Claimant related to the Claimant’s claimed injury along with medical records indicating the visit related to damage alleged to be caused by use of the Products;
• Dated receipts for out-of-pocket expenses; dated credit card statements evidencing payment by the Claimant related to the Claimant’s claimed injury;
• Dated bank statements evidencing payment of out-of-pocket expenses related to the Claimant’s claimed injury.
• Dated receipts and/or declarations supplied by, for example, a medical provider or hair stylist, evidencing the amount spent to redress a claimed injury will also be considered.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

11/21/2021

Case Name

In re: Deva Concepts Products Liability Litigation, Master File No. 1:20-cv-1234, in the U.S. District Court for the Southern District of New York

Final Hearing

12/28/2021

Settlement Website

CurlyHairSettlement.com

Claims Administrator

DevaCurl Products Settlement Administrator
P.O. Box 43501
Providence, RI 02940-3501
info@curlyhairsettlement.com
855-786-1011

Class Counsel

Gary E. Mason
MASON LIETZ & KLINGER LLP

Charles E. Schaffer
LEVIN SEDRAN & BERMAN LLP

Defense Counsel

Keith E. Smith
Jaclyn DeMais
GREENBERG TRAURIG LLP