Nylabone Class Action Says Dog Treats Aren’t Natural

Nylabone dog products are not “natural” as advertised by the manufacturer, according to a recent class action lawsuit.

Nylabone Corp. manufacturers numerous types of dog products including dental spray, dental chews, toothpaste, edible treats, and interactive treats such as chew toys which have edible treats inside.

Plaintiff Keith Scandore argues that these products are marketed and advertised as “natural” in order to appeal to “health-conscious consumers.”

However, the Nylabone class action lawsuit claims that these representations are false.

Instead, the products allegedly contain synthetic ingredients including the following: riboflavin; niacin; folic acid; citric acid; gelatin; ascorbic acid; zinc oxide; sorbitol; and more. These ingredients are produced synthetically, which Scandore argues makes the Nylabone products not natural.

“Discovering that the ingredients are not natural and are actually synthetic requires a scientific investigation and knowledge of chemistry beyond that of the average consumer,” the Nylabone class action argues.

“That is why, even though the ingredients listed above are identified on the back of the products’ packaging in the ingredients listed, the reasonable consumer would not understand – and is not, and should not be, expected to understand – that these ingredients are synthetic.”

Scandore argues that he and other consumers relied on Nylabone’s representations when purchasing the products. If they had known that the products were not natural, Scandore claims that they would not have purchased them or would have paid significantly less for them.

The Nylabone class action lawsuit claims that the manufacturer knew that customers would rely on the labeling of the dog products when purchasing. According to Scandore, Nylabone made deceptive and misleading statements about their products being “natural” in order to induce consumers to pay a premium price.

“Reasonable consumers, including Plaintiff and Class Members, value natural products for important reasons, including the belief that they are safer and healthier than alternative products that are not represented as natural,” the Nylabone class action lawsuit states.

These actions allegedly violate several federal and state consumer protection laws including the Magnuson-Moss Warranty Act.

Scandore seeks to represent a Class of consumers who purchased Nylabone dental solutions, edible treats, and interactive treats within the relevant statute of limitations. Scandore also seeks to represent a New York subclass.

The Nylabone class action lawsuit argues that Nylabone was unjustly enriched as a result of their deceptive marketing.

He seeks restitution and disgorgement of these “ill-gotten gains,” as well as compensatory damages, exemplary damages, statutory damages, punitive damages, interest, court costs, and attorneys’ fees.

Did you purchase Nylabone products believing that they were natural? Let us know in the comment section below.

Scandore and the proposed Class are represented by Jason P. Sultzer, Janine Pollack, and Jeremy Francis of The Sultzer Law Group PC; and Melissa S. Weiner and Joseph C. Bourne of Pearson Simon & Warshaw LLP.

The Nylabone Natural Class Action Lawsuit is Scandore v. Nylabone Corp., Case No. 1:20-cv-00254, in the U.S. District Court for the Eastern District of New York.

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