Prime Hydration class action alleges company makes misleading representations to youth

PRIME class action overview: 

• Who: Plaintiff T.K., the parent and legal guardian of John Doe, filed a class action lawsuit against Prime Hydration, Congo Brands, Logan Paul and Olajinde Olayinka Williams Olatunji. 
• Why: The plaintiff claims that Prime Hydration, along with creators Logan Paul and Olajide Olayinka Williams Olatunji (KSI), market PRIME sports drinks toward youth despite health risks.
• Where: The Prime Hydration Logan Paul class action was filed in federal court in Kentucky.

Plaintiff T.K. filed a class action lawsuit against Prime Hydration and its creators Logan Paul and Olajide Olayinka Williams Olatunji (KSI), claiming that they market PRIME sports drinks toward minors despite known health risks.

Each can contains 200 milligrams of caffeine with high levels of caffeine associated with health issues such as rapid heart rate, heart palpitations, high blood pressure and potential disruption of sleep patterns, according to the Prime Hydration class action.

“Defendants’ uniform marketing is intentionally designed to drive sales and increase profits, including by targeting the positive health-conscious benefits of PRIME Energy it offers to consumers (including zero sugar, inclusion of electrolytes and that the Product is Vegan) and the young, unsuspecting consumers really believe that the Product is, in fact, a healthy hydration drink,” the PRIME Logan Paul class action says.

Prime Hydration made $250 million in first year and is marketed through social media to those 24 and younger, lawsuit claims

Prime Hydration made $250 million in its first year and it is marketed through social media to youth with 61% of Paul’s Instagram followers 24 or younger (KSI’s is 63%) and nearly 80% of Paul’s TikTok followers are 24 or younger, according to the Prime Logan Paul class action.

In July, PRIME energy drinks were set to be recalled in Canada following a U.S. senator’s request for an investigation into whether cans of the beverage contain unsafe levels of caffeine.  

Have you purchased PRIME? Let us know in the comments.

The plaintiff is represented by J. Chris Sanders of Bahe Cook Handley and Nefzger along with Jennifer S. Czeisler and Edward W. Ciolko of Sterlington PLLC and James M. Evangelista of Evangelista Worley LLC.

The PRIME class action lawsuit is T.K. v. Prime Hydration LLC, et al., Case No. 3:23-cv-00476-GNS, in the U.S. District Court for the Western District of Kentucky Louisville Division.

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