Abraham Jewett  |  July 18, 2023

Category: Food

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Various Prime Energy cans on a table, representing the Prime Energy recall.
(Photo Credit: Matthew Nichols1/Shutterstock)

Prime energy drink recall, investigation overview: 

  • Who: Prime Energy drinks are set to be recalled in Canada after US Sen. Chuck Schumer called for an investigation into their caffeine content. 
  • Why: The energy drinks are reported to contain 200 milligrams of caffeine per can, exceeding an acceptable limit of 180 milligrams set by Health Canada. 
  • Where: Canada and the US.

Prime Energy drinks are set to be recalled in Canada following a US senator’s request for an investigation into whether cans of the beverage contain unsafe levels of caffeine.  

Each can of Prime Energy – which is part of the PRIME beverage brand founded by YouTube stars Logan Paul and KSI — contains 200 milligrams of caffeine, according to Health Canada, which said the amount exceeds its limit of 180 milligrams, reports the AP

The regulator said it is also aware that some shops may be selling Prime Energy drinks without approval from the Canadian Food Inspection Agency.  

US Sen. Charles Schumer on Sunday called on the Food and Drug Administration to investigate PRIME, meanwhile, due to potential health concerns related to the drink that is popular amongst children. 

“One of the summer’s hottest status symbols for kids is not an outfit, or a toy — it’s a beverage,” Schumer said. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

Prime Energy already banned in certain schools in Australia, UK, due to high caffeine content

Prime Energy is sold in neon-colored cans and advertised as being vegan and containing zero sugar, with as much caffeine as almost two Red Bulls or around six cans of Coke, reports the AP. 

The beverage has reportedly already been banned from some schools in Australia and the UK, after pediatricians from the two countries warned the Prime Energy drinks could cause health issues such as anxiety, heart problems, and digestive issues in young children. 

The FDA, meanwhile, said in a statement earlier this week that it would be receiving Schumer’s letter and that it plans to respond to the senator directly, reports the AP. 

A representative for PRIME, in response to the concerns, reportedly noted that the energy drink comes with a warning label stating that it is “not recommended for children under 18,” and that it contains a caffeine content that is comparable to that of the competition. 

In another case involving a beverage, Celsius agreed to pay $7.8 million last year to resolve claims it falsely marketed that its Celsius fitness drinks contained no preservatives, despite them allegedly containing citric acid

Are you concerned about the caffeine content in Prime Energy drinks? Let us know in the comments!


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100 thoughts onPrime energy drink recall announced in Canada amid US investigation

  1. Jessie Hryciuk says:

    I’ve been buying prime since they started selling it in Canada. I was unaware of the huge amounts of caffeine in them. I have been having heart palpitations and have been in the hospital multiple times to be watched. I found out it was the amount of caffeine that was the cause after discussing everything with the doctors.

  2. LaTonya says:

    Add me to the list , My son always has me buy this from Sam’s club

  3. Tynisha Watson says:

    My daughter just purchased these the other day

  4. MICHELE A MCBEE says:

    Please add me

  5. Mary L Hurt says:

    Yeah I bought a ton of them do we get in on this.. such bull got my kids crazy over this .. i though it was just flavor water

  6. Chester says:

    I purchase two of these drinks per day to help me with my energy and to help me stay awake….and have done so for some time now.

  7. Jessica DeSilva says:

    Just started buying this stuff a couple months ago, my oldest daughter loves them. Please add me

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