Peacock shares user information with Meta, class action claims

Peacock data sharing class action lawsuit overview: 

• Who: Daniel Weiss and McKenzie Evans filed a class action lawsuit against Peacock TV LLC. 
• Why: Weiss and Evans claim Peacock unlawfully shares its registered users’ or subscribers’ video viewing history and unique Facebook Identification numbers with Facebook. 
• Where: The class action lawsuit was filed in Florida federal court. 

Video streaming service Peacock TV tracked the video viewing history of its subscribers and shared the data with Facebook without their knowledge or consent, a new class action lawsuit alleges. 

Plaintiffs Daniel Weiss and McKenzie Evans claim Peacock TV, a subsidiary of NBCUniversal Television and Streaming, embedded a tracking device on its website that allowed it to collect and share its subscribers video viewing history. 

Weiss and Evans argue Peacock TV violated the Video Privacy Protection Act (VPPA) by allegedly embedding the tracking device — called a “Meta Pixel” — into its website and then sharing the video viewing history with Facebook. 

“Defendant knowingly violated the VPPA by embedding the Meta Pixel within its website and by sharing Plaintiffs’ and the Class Members’ video viewing history,” the Peacock class action states. 

Weiss and Evans want to represent a nationwide class of consumers who were registered users and/or subscribers of any Peacock-controlled service, viewed any pre-recorded video, and who had their personally identifiable information disclosed to Facebook via the Meta Pixel. 

Peacock disclosed the unique Facebook Identification numbers of its users, says class action

Weiss and Evans argue Peacock also disclosed the unique Facebook Identification numbers (FID) of its subscribers with the social networking platform. 

“Defendant chose for its website to disclose to Facebook unencrypted FIDs that allow Facebook to identify any user on its platform along with specific video titles and the videos’ URLs identifying specific prerecorded videos Plaintiffs and the Class Members requested or obtained while visiting Defendant’s website,” the Peacock class action states. 

Weiss and Evans argue Peacock caused them “concrete harm and injuries,” including violations of their privacy rights under the VPPA and invasion of privacy. 

The plaintiffs are demanding a jury trial and requesting injunctive and declaratory relief along with an award of punitive and actual or liquidated damages for themselves and all class members. 

A separate class action lawsuit was filed against Peacock last month by a consumer arguing the company engaged in an unlawful automatic renewal program. 

Has Peacock shared your personally identifiable information with Facebook? Let us know in the comments! 

The plaintiffs are represented by Jibrael S. Hindi of the Law Offices of Jibrael S. Hindi, Manuel Hiraldo of Hiraldo P.A. and Michael Eisenband of Eisenband Law, P.A. 

The Peacock data sharing class action lawsuit is Weiss, et al. v. Peacock TV LLC, Case No. 0:23-cv-61956, in the U.S. District Court for the Southern District of Florida.

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