DraftKings class action lawsuit overview:
- Who: Plaintiff Dana Hughes is suing DraftKings Inc.
- Why: Hughes claims DraftKings used data broker software to secretly collect data about visitors to its website.
- Where: The DraftKings class action lawsuit was filed in California federal court.
A new class action lawsuit alleges DraftKings used data broker software on its website to secretly collect data about its visitors.
Plaintiff Dana Hughes claims DraftKings used the data broker software to secretly collect data about visitors’ devices, locations and viewed webpages to identify who they are and to target them with unwanted marketing and track their internet browsing on an ongoing basis.
Hughes argues DraftKings’ installation and use of the data broker software without obtaining consent or authorization violated California’s Trap and Trace Law and duties the company owed to visitors to its website under applicable common law.
“Both [DraftKings] and the data broker behind the software deployed by the website benefit commercially and financially from this activity,” the DraftKings class action lawsuit says.
DraftKings allegedly partnered with three brokers in data sharing scheme
The DraftKings class action lawsuit claims the company partnered with three California-registered data brokers — NextRoll, Trade Desk and Comscore — to deanonymize and develop clandestine user profiles on otherwise anonymous website visitors.
Hughes claims DraftKings was able to do this by installing code and tools proprietary to the data brokers on its website.
“Plaintiff and the class members never authorized the third-party cookies and other tracking technology initiated by the data broker code on the website,” the class action lawsuit states.
The lawsuit alleges DraftKings illegally violated the plaintiff’s and class members’ privacy rights, caused them to lose control of their personal information and reduced the value of their personal data.
Hughes wants to represent a nationwide class of individuals who visited DraftKings’ website during the applicable limitations period while located in California and were subjected to the operation of the data broker code running on the website.
In another DraftKings lawsuit, a group of consumers allege the “Daily Fantasy Sports” and “Pick6” contests violate California law, which prohibits commercialized gambling.
Have you been targeted with unwanted marketing after visiting the DraftKings website? Let us know in the comments.
The plaintiff is represented by J. Evan Shapiro and Camrie Ventry of Tauler Smith LLP.
The DraftKings class action lawsuit is Hughes v. DraftKings Inc., Case No. 2:26-cv-06768, in the U.S. District Court for the Central District of California.
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