Coachella class action lawsuit overview:
- Who: Plaintiff Elizabeth Haviland filed a class action lawsuit against Coachella Music Festival LLC and Goldenvoice LLC.
- Why: Haviland claims the companies illegally installed and deployed data broker and social media/advertising company software on the Coachella website.
- Where: The Coachella class action lawsuit was filed in California federal court.
A new class action lawsuit alleges the Coachella music festival illegally collects data about visitors to its website.
Plaintiff Elizabeth Haviland filed the class action lawsuit against Coachella Music Festival and promoter Goldenvoice on July 11 in California federal court, alleging violations of California’s Trap and Trace Law.
The class action lawsuit alleges the companies installed and deployed the software of data brokers and social media/advertising companies on its website to secretly collect data about visitors to the site, their devices, locations and activity to identify who they are, target them with unwanted marketing and track their internet browsing on an ongoing basis.
Haviland claims the data broker and advertising platform software compiles the collected data and correlates it with extensive external records these third parties already have about most Californians to learn the identity of website visitors.
Coachella, third parties allegedly benefit from collecting private data
The class action lawsuit alleges both the companies and the third-party data collectors behind the software involved benefit commercially and financially from illegal data collection.
The complaint argues that companies benefit because the collected data and visitor identities are used to target visitors with ads for passes and packages to the Coachella festival, which takes place annually in Indio, California.
The data collectors can also use the data to compile a more comprehensive profile of visitors, or they can sell the data/profiles for advertising and other purposes, the Coachella lawsuit claims.
The class action lawsuit alleges the data is obtained without consent or authorization, violating California’s Trap and Trace Law.
Haviland is looking to represent anyone who visited the Coachella website during the applicable limitations period and were subjected to the operation of one or more Trade Desk, Meta and TikTok codes running on the website.
She is suing for violations of the California Trap and Trace Law and intrusion upon seclusion and is seeking certification of the Coachella class action, damages, fees, costs and a jury trial.
Another recent data privacy lawsuit accuses Apple of misleading consumers by advertising Safari as protecting users from online tracking while allowing third parties to track them through browser fingerprinting.
What do you think of the claims made in this Coachella class action lawsuit? Let us know in the comments.
The plaintiff is represented by J. Evan Shapiro and Camrie Ventry of Tauler Smith LLP.
The Coachella class action lawsuit is Haviland v. Coachella Music Festival LLC, et al., Case No. 2:26-at-01167, in the U.S. District Court for the Eastern District of California.
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