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A California woman says she was tricked into buying a monthly subscription for Juice Plus+ supplements.
Lead plaintiff Christine Lunsford alleges in a class action lawsuit that The Juice Plus+ Company LLC and Natural Alternatives International Inc. failed to make the terms of their automatically renewing subscription clear to consumers when they made purchases online.
The Juice Plus+ class action lawsuit claims that the companies violated California automatic renewal laws requiring the terms of such agreements, including cancellation, to be clear and conspicuous.
Lunsford says she purchased some Juice Plus+ supplements using her credit card on JuicePlus.com on Aug. 20, 2019. She received the order and was billed for the supplements. However, she says she received a second order the next month and was billed again. Again, the next month, Lunsford says her credit card was charged by Juice Plus+ and she received yet another order of the supplements.
“From August 2019 through the present, Juice Plus has continually delivered the Products to Plaintiff on a monthly basis,” states the Juice Plus+ class action lawsuit. “Because the ‘automatic renewal offer terms’…were not properly disclosed Plaintiff did not understand the frequency at which she would continue to be charged $71.25. As a result of Defendants not properly displaying the [automatic renewal offer terms] at the time of purchase, or providing the [automatic renewal offer terms] in subsequent emails, Plaintiff, unbeknownst to her, incurred at least three (3) monthly charges of $71.25 for Products she did not wish to receive.”
According to the complaint, Juice Plus+’s website does not include any section properly describing the automatic renewal offer terms as required under California law. Lunsford says that a website expert reviewed the site and found only one sentence describing how consumers could cancel the automatic renewal service.
“This small amount of information, insufficient to constitute a properly [automatic renewal offer terms], is not clearly and conspicuously disclosed because this page can only be accessed via a hyperlink labeled as ‘Return Policy’ which leads to a section titled ‘Satisfaction Guaranteed’ located at a footer on the home page of www.juiceplus.com, and which is not apparent until a user scrolls past the fold of the webpage,” alleges the Juice Plus+ class action lawsuit.
Further, Lunsford claims that she and other consumers were not presented with a clear and conspicuous disclosure of the fact that they would be entered into an automatic renewal agreement when they made purchases at JuicePlus.com.
The Juice Plus+ class action lawsuit alleges that California law requires companies to obtain “affirmative consent” prior to entering consumers into an automatic renewal agreement. Juice Plus+ fails to do so, says the plaintiff.
“At checkout, www.juiceplus.com provides only for a button that states ‘Purchase’ without any presentation of the [automatic renewal offer terms] or any language referencing the same,” contends the Juice Plus+ class action lawsuit.
“www.juiceplus.com fails to provide any check-box or similar mechanism to indicate that the consumer has read, understood and has affirmatively consented to any [automatic renewal offer terms]. In fact, no reference to any AROT is made on the checkout page of the website at all.”
The plaintiff seeks to represent other Californians who were duped into the alleged Juice Plus+ auto renewal scheme.
The Juice Plus+ class action lawsuit was originally filed in California state court and has since been removed to federal court.
Were you entered into the Juice Plus+ auto renewal program without realizing it? Tell your story below!
The plaintiff is represented by Evan J. Smith and Ryan P. Cardona of Brodsky & Smith LLC.
The Juice Plus+ Automatic Subscription Renewal Class Action Lawsuit is Lunsford v. The Juice Plus+ Company LLC, et al., Case No. 2:20-cv-00012, in the U.S. District Court for the Central District of California.
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30 thoughts onJuice Plus+ Class Action Alleges Auto Renewal Scam
Add me! We cancelled and still got billed every month and never got da product.
You’ll get billed for the entire product unless you cancel within those 4 months. They put you on a payment plan. They break the big amount up into 4 installments. It asks it on their site when ordering. It renews and sends another shipment afterward if nothing was cancelled. I’ve cancelled products from them multiple times. I didnt ever have a problem. So this case is interesting. I’m sorry it happened to you.
I signed up for 4 month shipment, it was very clear. I also decided 2 months in, that I didn’t want to spend that much on products and wasn’t using consistently, my forgetfulness
I called company and canceled order, it was no problem.
You have to be very ignorant, or dumb, or both things at the same time IF you are not aware, you are unable to make sure to know well what are you buying, and how, and when you are paying it .Thats your responsibility
Omg…it’s clear as day! Website is clear. The product is amazing. Clear as day as a four month supply, either paid for monthly or in full. Own your knowledge of it or your lack there of because you did not pay attention. This product is a lifesaver to so many, seriously shameful to destroy its reputation because you didn’t feel like paying for it or the fact that you ignored the payment plan. That’s on you…the rest of us informed ourselves before signing on. Joke
Don’t need to be rude. Juice Plus was found in violation for a reason and you replied a year later. Am sure that since the law suite Juice Plus had to update their website on terms and cancelations in order to comply with the law.
Maybe someone didn’t need to be rude but nothing had to be updated. Unless people aren’t actually reading, then it’s a huge error on their end. I know many people over the last 10 years who have tried it and either stuck with it or cancelled it. Nobody has ever had an issue. In fact Juice Plus is known to give a refund with in those 4 months if a person changes their mind. They just have to send back what they didnt use.
Add me
I am in the middle of a scam with these people. My supplier misrepresented herself and totally signed me up for a year long program when I specifically told her I only wanted to try it one time. I exchanged emails with the company and explained my situation. They told me that they would cancel my account. Now they have sent me to their collections agency and want to order me to pay it in court. I never signed a contract! I only authorized one payment, which I have paid!
You can’t be signed up for a year long program because it only comes in 4 month plans.
They may be referring to the Healthy Starts for Families program which is recommended that you enroll for the duration of a year along with the purchase of an adult order to become eligible for *complimentary children’s products
It’s not very clear on their website. I shop Amazon all the time and never have the issue I have with Juice plus. I ended up with a few hundred dollars of double shipments
Doesn’t make any sense. Looks like she purchased veggie, fruit & berry capsules and that means she was shipped out four months worth in one shipment. That’s the way they do it. Even though they ship all of the products up front, they only charge you once per month so you don’t have to pay for all of it up front. Of course she was charged each month because she had already received four months worth of product and only paid for one month worth of products in her initial payment of $71.25.
yep…I agree. This is why it is good to purchase through a partner, instead of just the regular website. Fortunately, the company is working on making things more clear on their website…so this does NOT happen again.