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Update:
- A class action lawsuit accusing Ashley Furniture of running a deceptive pricing scheme was voluntarily dismissed without prejudice in a California federal court.
- Stephanie Aberl, the consumer behind the complaint, chose to drop her claims against the furniture company.
- No reason was given for the voluntary dismissal.
- Ashley Furniture had been accused of using fake original sale prices to make consumers believe they were getting items at a discounted price.
- Aberl claimed Ashley Furniture violated a trio of California consumer protection laws, as well as allegedly being guilty of fraud.
- The complaint was originally filed in April 2022, with Aberl demanding a jury trial at that time.
Ashley Furniture class action lawsuit overview:
- Who: Plaintiff Stephanie Aberl has filed a class action lawsuit against Ashley Furniture.
- Why: Ashley Furniture allegedly dupes customers with fake “original” sale prices to entice them to purchase items advertised at a purported discount price.
- Where: The Ashley Furniture class action lawsuit was filed in California federal court.
(April 18, 2022)
Ashley Furniture Industries LLC faces a false advertising class action lawsuit alleging the furniture chain dupes customers with fictitious “original” prices, leading them to falsely believe they are purchasing furniture at bargain prices.
Plaintiff Stephanie Alberl of California says she relied on Ashley’s deceptive pricing scheme when she purchased a metal twin bed and mattress from the company’s website. The twin bed allegedly was listed at a sale price of $96.99 with a reference price listed at $159.99.
Aberl alleges she decided to purchase the metal twin bed because she believed the discounted price would not last long, and she believed she received a significant bargain of nearly 40% off the regular price of the bed.
“However, this product was never offered for sale at the original price listed on Ashley Furniture’s e-commerce website and certainly not within the 90 days preceding [Aberl’s] purchase,” the deceptive pricing class action lawsuit alleges. “Nor was it listed for sale at the full price in an Ashley Furniture brick and mortar store.”
Ashley Furniture false reference pricing artificially inflates true market price, plaintiff claims
The class action lawsuit explains that false reference pricing occurs when a seller lists a fake “original” price for a product and offers the product at a significantly lower “sale” price to entice bargain hunters to purchase the product.
This type of deceptive pricing allegedly “artificially inflates the true market price for these products by raising consumers’ internal reference price and in turn the value consumers ascribe to these products.”
Retailers are thus able to sell products at prices above their true market price and value, leaving customers to pay inflated prices, according to the deceptive pricing class action lawsuit.
The class action lawsuit asserts claims for violations of California’s unfair competition laws, false advertising laws and the California Consumer Legal Remedies Act.
Aberl filed the deceptive pricing class action lawsuit on behalf of herself and a proposed class of people in California who purchased one or more products from the Ashley website that were advertised at a discount from an advertised reference price who have not received a refund or credit for their purchase.
Ashley has also faced allegations that it failed to list promised delivery dates on sales documents in violation of New Jersey state laws.
Have you purchased items from the Ashley Furniture website? What do you think about the deceptive pricing scheme allegations? Join the discussion in the comments below.
Aberl is represented by Todd D. Carpenter and Scott G. Braden of Lynch Carpenter LLP.
The Ashley Furniture false reference pricing class action lawsuit is Stephanie Aberl v. Ashley Furniture Industries LLC, et al., Case No. 3:22-cv-00505-JLS-NLS, in the U.S. District Court for the Southern District of California.
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119 thoughts onAshley Furniture class action over deceptive pricing dismissed
Please add me
Ashley furniture over billed us for livingroom furniture – which all pieces are damaged & sit in our house for 6 months, they told us, once in your house its yours & they dont take it back – its yours, 6 book cases we waited for 6 months. They said we had to assemble them. They never told us that when we bought them. We wanted them the way we saw them in the show room. We argued for months, they say what they deiver is ours, they do not take back anything, however they did take back all 5 book cases and still billed us for all 5 and refuse to credit our money back and want us to pay the bill. We paid them $1000 up front. We only owe them $1000 more. Yet our bill is above and beyond the purchase and also has the book cases on the bill as well as additional charges they tagged on saying that was the cost. We still have damaged couch, love seat, ottoman, chair they willnot give us show room condition furniture. Its all damaged. They have hung up on us for months. I called Texas & spoke to this woman Vickey 3 weeks ag. I cried to her about all the deception, lies, corruption. I told her i have issues with my heart & health & going trough all that they have put my husband & i through has added to mt medical issues to my heart. She saidbring everything back now. I will let them know you will be there shortky. We brought it all back within the hour. They put us through hell for 5 hours that day & told us they dont take back any of there furniture, yet they took back all 5 book units. Then they told us to get off their property they called the police to remove us or arrest us. This is insane. Then my husband called them and this women said Vickey had no authority to tell us to bring back everything. She said once you received your furniture we dont take it back, no matter what the condition is. Its yours. So all the furniture we received is destroyed and is garbage. They tell you they will replace the furniture and came with an exchange for the outoman and couch… The furniture must of come from another unsatisfied customer. Ashley furniture plays the game of replacing the furniture from someone else who was disatisfied and will playing russian roulette until someone just excepts there garbage. We were billed $ 4500 over the original price of $2000. They refuse to correct the error on billing. They need to refund us for the 5 book cases we brought back. They also over charged us from the original agreed amount. We have exhausted ourselves in arguing with them for 6 months and want them to take back all there furniture, however they say we do not take the furniture back. Once its in your house, whether there is an issue or problem it is yours. They will not refund you and play the same game with all there other customers in playing the game of replacing the furniture with some all the other disatisfied customers. I put an ad on Next Door, Craigs list to see how many people have has issues with Ashley Furniture? The response was unlimited and it goes on and on. Please add us to this lawsuit.
Did me, please. I bought a sofa, chair an ottoman for $1300. It took from June to November to arrive. It already sinking down where I sit the most after five months. Ashley sends advertising to my home, which I relied on for quality. I notice on every advertisement I receive in the mail that they advertise 60% off, causing the savings to be much greater than they actually are, and the furniture is is only fair quality at best
Purchased living furniture
I purchased Ashley Full size mattress. They claim I was getting a discount pricing. Please add me.
Bedroom furniture please add me.
I have purchased 2 bedroom sets and a sofa. Please add me.
Add me they did this to me too
I bought a queen-sized bed with2 bed frames
Please include me
They also faulse advertise there warranty this should be added. Contact me if you want the info on it.
Add me