TickTalk 4 Kids Smartwatch Makers Agree To Overhaul Child Data Collection Process Following Review

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TickTalk 4 Kids Smartwatch Parental Consent Review Overview: 

• Who: TickTalk Tech LLC has agreed to change its parental consent process for its child data collection practice for users of its TickTalk 4 kids smartwatch following a review from the watchdog group Children’s Advertising Review Unit (CARU).
• Why: A CARU review determined TickTalk did not give parents an opportunity to provide verifiable consent prior to collecting the data of children under 13 and had a privacy policy that was “confusing” and inconspicuously placed on its website.
• Where: CARU is a watchdog group in the United States.

Makers of the TickTalk 4 kids smartwatch have agreed to change the way they get parental consent to collect the data of children under 13 following allegationsof misconduct by the Children’s Advertising Review Unit (CARU). 

CARU accused TickTalk Tech LLC, which manufactures the smartwatch, of violating the Children’s Online Privacy Protection Act (COPPA) with the current way it notifies and gains consent from parents to collect their children’s data, Law360 reports. 

CARU claims TickTalk failed to provide parents with “clear and complete, and non-confusing, notice,” in its privacy policy regarding the way it collects data from children using its TickTalk4 kids smartwatch and coordinating app. 

Further, CARU says TickTalk fails to provide any direct notice to parents about its child data collection practices, in violation of COPPA, and does not give parents a way to provide verifiable consent prior to the data collection taking place, Law360 reports. 

TickTalk Submitted ‘Detailed Plan’ Listing Intended Privacy Changes

In response, CARU says TickTalk has submitted a “detailed plan” to the watchdog discussing how it plans to alleviate the concerns. The company has also agreed to correct any violations to comply with COPPA and CARU regulations going forward, according to CARU. 

Among the changes TickTalk has agreed to make is to update its website to give parents upfront and direct notice about its child data collection practices and revise its privacy policy to make its data collection policies less confusing to understand, Law360 reports. 

Prior to its review, CARU says TickTalk placed its privacy policy in an inconspicuous location on its website that parents were likely to miss. 

CARU claimed further that TickTalk failed to both share the information it was actively or passively collecting from children or how it planned to use or share it, Law360 reports.  

In 2010, CARU recommended Kellog’s remove the label “Made with Real Fruit” from its Pop Tarts boxes since they only contain between 2 and 6% fruit. 

Does your underage child use a TickTalk4 kids smartwatch? Let us know in the comments! 

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