La-Z-Boy class action overview:
- Who: Plaintiff Jeffrey Jacobs filed a class action lawsuit against La-Z-Boy.
- Why: Jacobs claims that La-Z-Boy discounts are falsely advertised on joybird.com, comparing sale prices to “original” prices that no consumer ever pays.
- Where: The La-Z-Boy class action was filed in federal court in California.
A consumer filed a class action lawsuit claiming that La-Z-Boy discounts are falsely advertised on joybird.com, comparing sale prices to “original” prices that no consumer ever pays.
La-Z-Boy uses false reference prices on its e-commerce retailer joybird.com to give consumers a perceived sense of value and La-Z-Boy discounts when the comparison prices are not real, the lawsuit says.
“The resulting artificial price disparity misleads consumers into believing the product they are buying has a higher market value, and it induces them into purchasing the product,” the La-Z-Boy class action says. “This practice artificially inflates the market price for these products by raising consumers’ internal reference price and in turn the perceived value consumers ascribe to these products.”
Class includes California purchasers on joybird.com who didn’t get credit, refund
The proposed class includes individuals who bought furniture on joybird.com that was advertised with a discount from an “original” price and who have not received a refund or credit for their purchase.
The La-Z-Boy discounts are a violation of the California Unfair Competition Law, the state’s False Advertising Law and the state’s Consumer Legal Remedies Act.
The class is asking for damages, restitution and disgorgement of La-Z-Boy’s falsely earned profits, attorney’s fees and costs and injunctive relief against La-Z-Boy continuing to advertise false discounts.
“This deceptive marketing practice gave consumers the false impression that the products were regularly sold on the market for a substantially higher price than they actually were; therefore, leading to the false impression that the products sold at joybird.com and Joybird retail stores were worth more than they actually were,” the class action says.
Another La-Z-Boy class action from September 2023 alleges the company sends unsolicited telemarketing text messages without first obtaining express written consent required to do so.
Have you ever purchased La-Z-Boy furniture based on advertised discounts? Let us know in the comments.
The plaintiff is represented by Todd D. Carpenter, Scott G. Braden and James B. Drimmer of Lynch Carpenter LLP.
The La-Z-Boy discounts class action lawsuit is Jacobs v. La-Z-Boy Inc., Case No. 2:24-cv-04446, in the U.S. District Court for the Central District of California.
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21 thoughts onLa-Z-Boy class action claims retailer falsely advertises discounts
Yes, we’ve purchased 3 recliners from Lazy-boy. The leather fabric wore out quickly, one of the chair developed a clicking sound and the third fabric chair is already showing wear after only 6 months of use.