Teremana tequila class action overview:
- Who: Plaintiff Andrei Tomescu filed a class action lawsuit against Siete Bucks Spirits LLC, the parent company of Dwayne Johnson-backed tequila brand Teremana.
- Why: Tomescu alleges Teremana tequila is falsely advertised as “100% agave,” “handcrafted” and “small batch.”
- Where: The Teremana tequila class action lawsuit was filed in Illinois federal court.
A new class action lawsuit claims Siete Bucks Spirits — the company co-founded by actor and entertainer Dwayne “The Rock” Johnson — falsely markets its Teremana tequila brand as “100% agave,” “handcrafted” and “small batch.”
Plaintiff Andrei Tomescu filed the Teremana tequila class action lawsuit on April 3 in Illinois federal court, alleging Siete Bucks Spirits engaged in deceptive and unfair marketing practices that caused consumers to pay a substantial price premium for a product that does not deliver on its advertised claims.
Tomescu alleges he purchased a bottle of Teremana tequila in Illinois in January 2026, believing the product to be made exclusively from Blue Weber agave, produced in small batches and made using traditional handcrafted methods.
The Dwayne Johnson tequila lawsuit alleges that independent laboratory testing using an advanced scientific method called SNIF-NMR analysis — a technique capable of identifying the precise molecular origin of ethanol in a spirit — found isotope signatures in Teremana Blanco inconsistent with ethanol derived exclusively from agave.
The complaint alleges that as a direct result of the misleading advertising, consumers pay at least $11, or 57.90% more, for a bottle of Teremana than they would pay for a comparable tequila that does not make premium production claims.
Lawsuit: Dwayne Johnson tequila not ‘handcrafted’
The Teremana tequila class action alleges the “small batch” and “handcrafted” claims are equally misleading, pointing to the scale of Teremana’s Jalisco Highlands distillery as evidence of large-scale industrial production rather than artisanal craftsmanship.
The complaint claims the distillery is capable of producing at least 12 million bottles or approximately 2,300,000 gallons of tequila annually.
“The product Tomescu purchased is industrially manufactured mixed tequila so he didn’t purchase a small-batch, high-value spirit, but rather a generic spirit with an overinflated price,” the Teremana tequila class action lawsuit says.
During the class period, Siete Bucks Spirits sold at least 20 million bottles of Teremana nationally, including at least 500,000 in Illinois alone, the complaint states.
Tomescu seeks to represent a nationwide class of all consumers who purchased Teremana tequila in the United States from March 2020 through the present, an Illinois subclass and a multi-state subclass covering 25 additional states.
The Dwayne Johnson tequila lawsuit demands a jury trial and requests compensatory, punitive and treble damages in excess of $5,500,000, along with disgorgement of profits, injunctive relief and attorneys’ fees.
Among a number of tequila class action lawsuits, Heaven Hill Distilleries is also accused of falsely marketing its Lunazul tequila as being made from 100% Blue Weber agave.
Have you ever purchased ‘Dwayne Johnson’ Teremana tequila? Let us know in the comments.
Tomescu is represented by Dragos Boscoianu of Access Law Group.
The Teremana tequila class action lawsuit is Tomescu v. Siete Bucks Spirits LLC, Case No. 1:26-cv-03709, in the U.S. District Court for the Northern District of Illinois, Eastern Division.
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Yes, puchased and consumed many bottles of this.