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A class action lawsuit has been filed on behalf of consumers who purchased Suave Professionals Keratin Infusion 30 Day Smoothing Kit, alleging it causes significant hair loss.
Plaintiffs in the class action lawsuit allege they purchased the product because they believed Unilever’s false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Little did they know, however, that the Suave Keratin treatment contains an ingredient or combination of ingredients that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever of false advertising and of issuing a belated and incomplete “recall” of the hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
The Suave Professionals Keratin Infusion 30 Day Smoothing Kit class action lawsuit is brought on behalf of all consumers who purchased the product.
UPDATE: Unilever agreed to a $10 million class action settlement resolving claims that Suave Professionals Keratin Infusion 30 Day Smoothing Kit was falsely advertised and damaged hair.
UPDATE 2: The Suave Keratin Smoothing Kit class action settlement received final approval on July 9, 2014.
UPDATE 3: Two appeals were filed following final approval of the class action settlement, which has delayed the payment of claims. Viewers are reporting to us that the Settlement Administrator has contacted them to inform them that a Special Master has been appointed to review claims that that payments cannot be made until this process is complete and all appeals are resolved. Some Class Members have received Authorization and Request for Information forms requesting additional information such as their Social Security number. According to the Settlement Administrator: “Both the claims evaluation and the resolution of the appeals will take some time, at least several months, and we cannot estimate when claim payments will be made at this time.” We will continue to provide updates as we hear them. Keep checking back.
UPDATE 4: On Mar. 25, 2016, the 7th U.S. Circuit Court of Appeals affirmed a $10.2 million class action settlement over allegations Unilever PLC’s Suave Keratin Infusion products caused consumers’ hair to fall out.
UPDATE 5: On Mar. 30, 2016, according to the settlement website, the settlement is expected to become final on June 23, 2016 and checks will be mailed out to Class Members in early July.
UPDATE 6: On July 5, 2016, Top Class Actions readers who filed for Benefit Option A started receiving checks worth as much as $50!
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79 thoughts onSuave Professionals Keratin Treatment Class Action Lawsuit
NEWS -the NORTHERN DISTRICT OF CALIFORNIA -CLASS ACTION FILED on behalf of all the users , sauve offered people $50 bucks to get a hair cut , cant deal with sauve on this , wow if you have not got a lawyer ,you better get one now, that is the only way you will compensated for your hair loss, READ the court documents its very interesting how they broke several laws , go to’ aboutlawsuites.com click on the highlighted ‘complaint pdf’ link,
NEWS -the NORTHERN DISTRICT OF CALIFORNIA -CLASS ACTION FILED on behalf of all the users , sauve offered people $50 bucks to get a hair cut , cant deal with sauve on this , wow if you have not got a lawyer ,you better get one now, that is the only way you will compensated for your hair loss, READ the court documents its very interesting how they broke several laws , go to lawsuites.com click on the highlighted ‘complaint pdf’ link,
I use this kit and ALL my hair came out,
OSHA stated that their were no safe levels in hair straightening products and they were told this,- LA TIMES ,, so they knew from the get go, but this was not supposed to be a hair straightener either ,it was mainly for frizzy hair and a deep conditioner of Keratin,everything sauve says is a lie , i read this online LA.times, just the smell caused my eyes to burn and head and skin , it ran everybody outside and they should have stated do not use if you have asthma copd ,thanks sauve for trying to kill me now i only look like i am dieing from all the missing hair ,
I used this product and it completly ruined my hair. Obviously they do not know what smoothing means. Because afterwards my hair was the complete opposite of smooth. The textureof my hair changed, it was like pieces of it had been burnt off. The worse hair care product ever!
Hi, my hair has been consistently falling out for the last 1.5 yrs. I use the suave keratin shampoo & conditioner every other day & never realized it could be the products causing this! Have you found out if the formaldehyde is also present in these 2 products? It’s criminal that I’m losing so much hair, even though I have a full head of hair. Please contact me by email or phone to discuss this. Thanks so much.
Carol Ann Dowling, DPM 412-215-0104
I got this product early 2012 and my sister helped me get it done. I have beautiful curly hair but wanted my hair straight. THE BIGGEST MISTAKE OF MY LIFE. The day after I used this product scalp was on fire every spot of skin the product touched felt hot and like if it was on fire. I had pimple like bumps on all my head. Not fun at all and the effect of straight hair only lasted 3 days. Now me hair is not the same. I have parts of my hair that are straight some are curly and always frizzy. no matter what I put on my hair it don’t look good. I have cut my hair every 3 to 4 months to get all the damage out but I still have a long way to go. The sad part is that sometimes I still get bumps on my head and when I’m out in the sun for long periods of time it still feels like if my head is on fire. I don’t recommend buying any product like this one!!!!!
Amy Davis of Christiansen Davis Bullock, LLC is the attorney handling cases for women who have alleged damages due to Suave’s Professionals Keratin 30 Day Smoothing Kit.
http://cdbfirm.com/attorneys/amy-e-davis/
If you have purchased any of this product and are unsatisfied with the advertised results,please contact Amy at: http://cdbfirm.com/contact/
I used this product in March of 2012…it utterly destroyed my hair! It took an entire year of trimming my hair every four weeks and daily hydrating treatments and weekly deep conditioning treatments, along with keeping my hair in a ponytail almost daily to hide the severe damage to my hair! After using the product my hair looked like it had been singed from the bottom up like I had leaned over an open flame!! DO NOT USE THIS PRODUCT!
I used the keratin shampoo and conditioner about 4 months ago and it made my hair fall out. I stopped using the product and it can see the difference my hair is growing back slowly but surely. This product is horrible…..