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A class action lawsuit has been filed on behalf of consumers who purchased Suave Professionals Keratin Infusion 30 Day Smoothing Kit, alleging it causes significant hair loss.
Plaintiffs in the class action lawsuit allege they purchased the product because they believed Unilever’s false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Little did they know, however, that the Suave Keratin treatment contains an ingredient or combination of ingredients that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever of false advertising and of issuing a belated and incomplete “recall” of the hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
The Suave Professionals Keratin Infusion 30 Day Smoothing Kit class action lawsuit is brought on behalf of all consumers who purchased the product.
UPDATE: Unilever agreed to a $10 million class action settlement resolving claims that Suave Professionals Keratin Infusion 30 Day Smoothing Kit was falsely advertised and damaged hair.
UPDATE 2: The Suave Keratin Smoothing Kit class action settlement received final approval on July 9, 2014.
UPDATE 3: Two appeals were filed following final approval of the class action settlement, which has delayed the payment of claims. Viewers are reporting to us that the Settlement Administrator has contacted them to inform them that a Special Master has been appointed to review claims that that payments cannot be made until this process is complete and all appeals are resolved. Some Class Members have received Authorization and Request for Information forms requesting additional information such as their Social Security number. According to the Settlement Administrator: “Both the claims evaluation and the resolution of the appeals will take some time, at least several months, and we cannot estimate when claim payments will be made at this time.” We will continue to provide updates as we hear them. Keep checking back.
UPDATE 4: On Mar. 25, 2016, the 7th U.S. Circuit Court of Appeals affirmed a $10.2 million class action settlement over allegations Unilever PLC’s Suave Keratin Infusion products caused consumers’ hair to fall out.
UPDATE 5: On Mar. 30, 2016, according to the settlement website, the settlement is expected to become final on June 23, 2016 and checks will be mailed out to Class Members in early July.
UPDATE 6: On July 5, 2016, Top Class Actions readers who filed for Benefit Option A started receiving checks worth as much as $50!
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79 thoughts onSuave Professionals Keratin Treatment Class Action Lawsuit
I started using the keratin infusion leave on conditioner 7 mts ago. Been having loss of hair after I use it. Especially I see it when I comb my hair
I used this product and then the shampoo and conditioner that went with it I used to have very thick hair. Not anymore. My hair is thin and brittle and falling out in globs daily.
I bought this product in May and I only used it on the top of my head.this is usually my leave out when I do weaves. Now the top of my head is extremely short and damaged.the rest of my hair is fine though. This product has ruined my life
After a couple times of washing mi hair with this product I found globs of hair on my pillow. To this day I brush my hair and I see a bunch of hair on the brush. My hair is not what it use to be. I had lots of hair and know it is very thin.would like to know who to talk about this lawsuit.
BULLOCK LAW FIRM ,IS ONE AND HADLEY PERKINS,,,, MORGAN AND MORGAN ,,,, casserman ,,, just to name a few , google and it will give you numbers ,they are accepting sauve cases ,, as for your hair try using FAST BY NISM , and do less shampoo and more condition , i now read the labels, ,hope it helps , it has helped me some but the hair loss is still on going ,and what is coming back is so fine ,
MY HAIR USED TO BE FULL, PAST MY SHOULDERS IN LENGTH, WITH SOFT WAVES. I PURCHASED THIS PRODUCT IN MAY 2012 BECAUSE I WAS STARTING A NEW JOB AND WAS HOPING TO CUT DOWN ON THE MORNING MAINTAINANCE.
INSTEAD IT ADDED TO IT. MY HAIR IS DAMAGED BEYOND REPAIR. IT’ S FALLING OUT AND BREAKING SO BADLY THAT I’VE BEEN ASKED IF I HAD GOTTEN IT CUT. IT DOES NOT GROW NO MATTER WHAT I DO TO IT. I HATE THIS PRODUCT. PLEASE TELL ME WHO TO CONTACT FOR THIS LAWSUIT.
My hair used to be so beautiful and long. But after purchasing this product about a year ago, immediately my hair started falling out. Three days later after using this product I wake up with big bold spots in my hair. After that my hair starting falling out and breaking completely. I used to take pride in my hair, but now all I have to show is bold spots and shame. I am so depress right now, all thanks to this product.
Why I thought it was just MY hair and that it was just normal shedding! Not this product destroyed my hair to the point where I have to wear extensions. Totally traumatizing and humiliating. My hair literally melted and some of my edges fell out.
they are several law firms dealing with these cases, and yes you can still file ,so act quick,don’t let sauve get away with what they have done to you,
I used this product over a year ago, what a mistake!! My hair melted, never seen anything like it. A year plus later still dealing with the permanent damage. What a horrendous product:( I wonder how did this product was allowed to be sold to the public.