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A class action lawsuit has been filed on behalf of consumers who purchased Suave Professionals Keratin Infusion 30 Day Smoothing Kit, alleging it causes significant hair loss.
Plaintiffs in the class action lawsuit allege they purchased the product because they believed Unilever’s false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Little did they know, however, that the Suave Keratin treatment contains an ingredient or combination of ingredients that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever of false advertising and of issuing a belated and incomplete “recall” of the hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
The Suave Professionals Keratin Infusion 30 Day Smoothing Kit class action lawsuit is brought on behalf of all consumers who purchased the product.
UPDATE: Unilever agreed to a $10 million class action settlement resolving claims that Suave Professionals Keratin Infusion 30 Day Smoothing Kit was falsely advertised and damaged hair.
UPDATE 2: The Suave Keratin Smoothing Kit class action settlement received final approval on July 9, 2014.
UPDATE 3: Two appeals were filed following final approval of the class action settlement, which has delayed the payment of claims. Viewers are reporting to us that the Settlement Administrator has contacted them to inform them that a Special Master has been appointed to review claims that that payments cannot be made until this process is complete and all appeals are resolved. Some Class Members have received Authorization and Request for Information forms requesting additional information such as their Social Security number. According to the Settlement Administrator: “Both the claims evaluation and the resolution of the appeals will take some time, at least several months, and we cannot estimate when claim payments will be made at this time.” We will continue to provide updates as we hear them. Keep checking back.
UPDATE 4: On Mar. 25, 2016, the 7th U.S. Circuit Court of Appeals affirmed a $10.2 million class action settlement over allegations Unilever PLC’s Suave Keratin Infusion products caused consumers’ hair to fall out.
UPDATE 5: On Mar. 30, 2016, according to the settlement website, the settlement is expected to become final on June 23, 2016 and checks will be mailed out to Class Members in early July.
UPDATE 6: On July 5, 2016, Top Class Actions readers who filed for Benefit Option A started receiving checks worth as much as $50!
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79 thoughts onSuave Professionals Keratin Treatment Class Action Lawsuit
have not heard any from my lawyer except she was going to get a offer from SUAVE, sounds like from Brian they won’t offer much ,i would never cut my hair for $50,000, my hair is still falling out, receding line ,thin, burnt,and bald spots every where , its been almost a year since i used it, now with the ingredients exposed and broken down so we understand as we consumers are not chemical scientists,,we probably should worry about some cancer in the future,this has soaked into the hair follicle,a lot of peoples hair is messed up ,or no hair at all ,and like me no growth or slow , i saved the box,and bottles,really worried, afraid to use shampoo or anything without knowing all the ingredients are ,SAUVE has not said nothing about may cause cancer and great HAIR LOSS,SELF ESTEEM,skin burns, on the box,if they would have told the truth ,i bet not one box would have sold, it was not worth $12 bucks to mess my long beautiful hair up, SAUVE stated in a blog they were taking care of this ,WHERE? their product works faster then they do, THANKS BRIAN FOR YOUR POST and any others who heard something,hope you post to keep us updated ,where in this boat together,
Got a call from my attorney today, she asked me to send in the packaging, and unused product. I am hoping this is a good sign. She did say Unilever tried to settle out if court but the amount of money they offered was not nearly enough. I don’t know what that amount of money was, but didn’t sound like much.
Anybody heard anything?
Holly, I tried this product not only did my hair fall out but after conditioning it for weeks it’s still dry and brittle. after using this product for the very first time. It’s bad . Please don’t try it. Please let me know how and when to file a claim.
how do i join the lawsuit
I used this product March of 2012, I noticed some hair loss at the time & it continued to fall after every wash. My hair became very brittle & I had to cut it very short. Even my hair dresser noticed my hair was falling out a lot. Now I have five bald spots in my hair & am going through medical treatment. During my last treatment I had about 20 shots in my scalp to try to help the hair grow back. Not only was my hair damaged but also my self esteem. Many nights I cried wondering why. My daughter found this article & now I know & would like something done about it. It’s not enough with suave removing the product and sweeping it under the rug.
I used this product in April of 2012. I experienced significant hair loss and 9months later, my hair is just now growing back! It was horrible and chAnged my hair forever! It went from wavy to very fine and straight. Horrible experience!
I used this product in June of 2012, my hair will never be the same! I was sent this info from my hairdresser who witnessed what this product did to my hair. I have used countless products to retain the texture of my hair, but nothing will work. My hair has been falling out, is very course and has no curl at all. This product ruined my hair!
Has anybody heard anything recent or any updates on this lawsuit?
This product destroyed my hair. It thinned it, and I have chunks of hair that feel out. This is a terrible product. I have warned my friends and family about this product and to not use it.