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A class action lawsuit has been filed on behalf of consumers who purchased Suave Professionals Keratin Infusion 30 Day Smoothing Kit, alleging it causes significant hair loss.
Plaintiffs in the class action lawsuit allege they purchased the product because they believed Unilever’s false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Little did they know, however, that the Suave Keratin treatment contains an ingredient or combination of ingredients that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever of false advertising and of issuing a belated and incomplete “recall” of the hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
The Suave Professionals Keratin Infusion 30 Day Smoothing Kit class action lawsuit is brought on behalf of all consumers who purchased the product.
UPDATE: Unilever agreed to a $10 million class action settlement resolving claims that Suave Professionals Keratin Infusion 30 Day Smoothing Kit was falsely advertised and damaged hair.
UPDATE 2: The Suave Keratin Smoothing Kit class action settlement received final approval on July 9, 2014.
UPDATE 3: Two appeals were filed following final approval of the class action settlement, which has delayed the payment of claims. Viewers are reporting to us that the Settlement Administrator has contacted them to inform them that a Special Master has been appointed to review claims that that payments cannot be made until this process is complete and all appeals are resolved. Some Class Members have received Authorization and Request for Information forms requesting additional information such as their Social Security number. According to the Settlement Administrator: “Both the claims evaluation and the resolution of the appeals will take some time, at least several months, and we cannot estimate when claim payments will be made at this time.” We will continue to provide updates as we hear them. Keep checking back.
UPDATE 4: On Mar. 25, 2016, the 7th U.S. Circuit Court of Appeals affirmed a $10.2 million class action settlement over allegations Unilever PLC’s Suave Keratin Infusion products caused consumers’ hair to fall out.
UPDATE 5: On Mar. 30, 2016, according to the settlement website, the settlement is expected to become final on June 23, 2016 and checks will be mailed out to Class Members in early July.
UPDATE 6: On July 5, 2016, Top Class Actions readers who filed for Benefit Option A started receiving checks worth as much as $50!
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79 thoughts onSuave Professionals Keratin Treatment Class Action Lawsuit
This product melted my hair as well. I took pics and texted my friend who recommended it to me, but never did anything about it. I actually washed it out in the first 2 minutes because my hair started to krinkle and fall off in that short amount of time. I am SOOO glad I didn’t leave it on.
I used this product and within the first day my hair started breaking and falling out. 6 months later, after deep conditioning and taking an all natural supplement my hair is still very fine, thin and frizzy. It completely changed the structure of my hair. I also have always had naturally curly hair and now my hair barely curls, the hair at the crown still breaks and will not curl at all. Please let me know how to join the suit as well.
I bought this product to calm my frizzy hair. Well, now the frizzies are gone, along with alot of my hair. How can I join the lawsuit?
This product cause my my hair to be dry brittle/ breaking
I wish i knew about this law suit
I used this product also and wish I had heard about this lawsuit sooner. I have naturally curly hair and my hair has gone completely straight and is horribly frizzy and like straw!
I used this product, back in June of 2012. After leaving it on my hair only five minutes, my hair was completely ruined. I ran into the same problems that when I went to blowdry my hair, I noticed it breaking off, and then when I took a shower after the initial application, I realized my hair was coming out by the handful.
I used this product and within days I started losing my hair. What do I have to do to join the suit?
How do I join this suit? This product destroyed my hair!
I brought this product for my hair to straighten it out but after putting it in my hair when I went to blow dry it pieces of my hair started breaking off this also happend to my daughter and granddaughter.
This product ruined my hair. i wanted to straighten it but went to blow dry it it did not work and my hair was very course for almost 3 months i had to go to beauty store and by a deep conditoning treatment also i would brush it and strands of my hair would break and i have long pretty healthy hair now i feel ugly because its not easy to fix the way i want. the texture of my hair was soft now its ok because of the oil treatment im using to make my hair shiny and soft again im real upset . and i want something done about it.