Mindvalley class action claims company tricks consumers into unwanted subscriptions

Mindvalley class action lawsuit overview:

• Who: Plaintiff Maria Tiongson filed a class action lawsuit against Mindvalley Inc.
• Why: Tiongson claims Mindvalley tricks consumers into paying for unwanted subscriptions for its wellness and self-help programs.
• Where: The Mindvalley class action lawsuit was filed in New Jersey federal court.

A new class action lawsuit alleges Mindvalley tricks consumers into paying for unwanted subscriptions for its wellness and self-help programs.

Plaintiff Maria Tiongson claims Mindvalley, which calls itself “the world’s most effective transformation platform,” misleads consumers into thinking that a subscription to its wellness and self-help program lasts only for a discrete period of time while hiding disclosures that the subscription automatically renews.

“Mindvalley hides the truth both before and after consumers purchase a subscription and any disclosures it provides fall far short of the minimum standard required by law for companies that offer subscriptions,” the complaint says.

Tiongson wants to represent a nationwide class of consumers who were automatically enrolled into and charged for at least one month of a Mindvalley subscription at any time from the applicable statute of limitations period to the date of judgment.

Mindvalley subscriptions difficult to cancel, lawsuit alleges

Tiongson argues consumers are unable to make informed decisions about whether to purchase a Mindvalley subscription due to the company’s failure to inform them that the subscription will automatically renew until canceled.

In the alleged subscription scam, Mindvalley is also accused of making it difficult to cancel subscriptions and refuses to honor cancellations, instead charging consumers who canceled for additional renewals, the class action lawsuit claims.

“Mindvalley also misleads consumers regarding its ‘risk-free’ refund guarantee, both by obscuring how to obtain a refund and by refusing to honor refunds for those consumers who do manage to complete the intentionally complicated process,” the class action lawsuit says.

Tiongson claims Mindvalley violated the New Jersey Consumer Fraud Act and is liable for conversion and unjust enrichment. She demands a jury trial and requests declaratory and injunctive relief and an award of compensatory and punitive damages for herself and all class members.

Recently, software company Adobe agreed to a $150 million DOJ settlement for allegedly using fine print and inconspicuous hyperlinks to hide key information about its subscription plans.

What do you think of this alleged Mindvalley subscription scam? Let us know in the comments.

The plaintiff is represented by James Austin Long of The Long Law Firm PLLC and Ethan D. Roman of Wittels McInturff Palikovic.

The Mindvalley class action lawsuit is Tiongson v. Mindvalley Inc., Case No. 2:26-cv-01270, in the U.S. District Court for the District of New Jersey.

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