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Cargill Inc. has agreed to settle a proposed class action lawsuit alleging it misled consumers into believing its Truvia stevia sweetener is “natural,” even though the main ingredients are “highly processed” and/or derived from GMOs.
In a motion filed September 19, plaintiffs Molly Martin and Lauren Barry asked the Court to preliminary approve the proposed Truvia class action settlement, which will pay out $5 million in cash and vouchers to consumers who purchased certain Truvia products.
Consumers covered by the Truvia class action settlement will include those who purchased 40-count and 80-count packages of Truvia Natural Sweetener packets, and any sizes of the Truvia Natural Sweetener spoonable jars and baking blends, since July 1, 2008.
Under the proposed class action settlement agreement, Class Members will be eligible to claim a cash refund or voucher based on the amount of money they paid for Truvia products during the Class Period. For example, consumers who spent $72.00 or more, or who purchased 12 or more Truvia products, can claim a $72 cash refund or vouchers valued at $120. Consumers who purchased between 1 to 2 Truvia products, or spent less than $18, will be able to claim a $10 cash refund or $18 in vouchers.
Despite agreeing to the class action settlement, Cargill does not admit any liability and says it “continues to deny that its marketing, advertising, and/or labeling of [Truvia] is false, deceptive, or misleading to consumers or violates any legal requirement.”
Cargill is facing a similar class action lawsuit that was filed in July by Hawaii plaintiff Denise Howerton. Cargill filed a motion to stay the proceedings on Howerton v. Cargill until the Court decides the current case.
A Preliminary Approval Hearing is set for October 23, 2013.
The Truvia False Advertising Class Action Lawsuit is Martin, et al. v. Cargill Inc., Case No. 13-cv-2563, U.S. District Court of Minnesota.
UPDATE: The $5 million settlement was rejected by a federal judge and a new $6.1 million class action settlement was reached. Instructions on how to file a claim for the Truvia class action settlement are available here or visit www.TruviaSweetenerLawsuit.com for details.
UPDATE 2: A federal judge granted final approval to the Truvia class action settlement on Nov. 26, 2014.
UPDATE 3: Payments from the Truvia class action settlement were mailed to eligible claimants the first week of May.
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88 thoughts onCargill Agrees to $5M Truvia Class Action Settlement Over ‘Natural’ Claims
Well here is another product that lured me in with it’s natural claim benefits. I dropped using Equal because Truvia claimed to be a natural sweetener. I didn’t like it as much as I liked Equal but because of its claim to be natural I used it because I prefer natural products for health reasons.
I am what you call a health nut, trying to buy only organic and natural food stuffs. I bought this sweetener because it said it was made from fruit never stating it had any artificial sweetener in it. I made sun tea almost every day and used it in the tea and on cereal for my handicapped son, not knowing I was buying artificial sweetener. In fact paying a very high price for it
Manufactures need to be held accountable.
so now what is safe & healthy to use?????
I have an autoimmune disease and was told by Mr doctor not to use vans artificial sweetener s of and kind. So I started using Trivia because they advertised that it was a natural product. Now this.
I should have stayed with the real naturals, agave syrup, turbindo and white sugars. At least I know that they are all truly ‘natural’.
And I really thought Truvia was more healthier and have been using it for many years – how can these corporations sleep at night??? Please inform me on how to join this class action lawsuit and file a claim.
I changed from Splenda and equal to truvia , and at first I was happy thinking it was a natural, but I later realized how could it be unless it’s “raw” sugar! Unfortunately I still have some left
WOW… I been cooking and baking with it for the last 1 1/2 to 2 years… It’s sad, we as a family have tried extra hard to be healthy… anything to sell!!!
Is theri an onlin claim form or any other information on how to file for a claim?
Replaced my Splenda and equal…. Not as good as I thought