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Cargill Inc. has agreed to settle a proposed class action lawsuit alleging it misled consumers into believing its Truvia stevia sweetener is “natural,” even though the main ingredients are “highly processed” and/or derived from GMOs.
In a motion filed September 19, plaintiffs Molly Martin and Lauren Barry asked the Court to preliminary approve the proposed Truvia class action settlement, which will pay out $5 million in cash and vouchers to consumers who purchased certain Truvia products.
Consumers covered by the Truvia class action settlement will include those who purchased 40-count and 80-count packages of Truvia Natural Sweetener packets, and any sizes of the Truvia Natural Sweetener spoonable jars and baking blends, since July 1, 2008.
Under the proposed class action settlement agreement, Class Members will be eligible to claim a cash refund or voucher based on the amount of money they paid for Truvia products during the Class Period. For example, consumers who spent $72.00 or more, or who purchased 12 or more Truvia products, can claim a $72 cash refund or vouchers valued at $120. Consumers who purchased between 1 to 2 Truvia products, or spent less than $18, will be able to claim a $10 cash refund or $18 in vouchers.
Despite agreeing to the class action settlement, Cargill does not admit any liability and says it “continues to deny that its marketing, advertising, and/or labeling of [Truvia] is false, deceptive, or misleading to consumers or violates any legal requirement.”
Cargill is facing a similar class action lawsuit that was filed in July by Hawaii plaintiff Denise Howerton. Cargill filed a motion to stay the proceedings on Howerton v. Cargill until the Court decides the current case.
A Preliminary Approval Hearing is set for October 23, 2013.
The Truvia False Advertising Class Action Lawsuit is Martin, et al. v. Cargill Inc., Case No. 13-cv-2563, U.S. District Court of Minnesota.
UPDATE: The $5 million settlement was rejected by a federal judge and a new $6.1 million class action settlement was reached. Instructions on how to file a claim for the Truvia class action settlement are available here or visit www.TruviaSweetenerLawsuit.com for details.
UPDATE 2: A federal judge granted final approval to the Truvia class action settlement on Nov. 26, 2014.
UPDATE 3: Payments from the Truvia class action settlement were mailed to eligible claimants the first week of May.
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88 thoughts onCargill Agrees to $5M Truvia Class Action Settlement Over ‘Natural’ Claims
I’M A 73-YEAR OLD SENIOR FEMALE WHO HAS BEEN USING TRUVIA. BECAUSE I’M A DIABETIC WITH A HEART CONDITION, I THOUGHT “NATURAL” WOULD BE BETTER FOR ME. PLUS IT TASTED GOOD!! NOW, HOW CAN I FILE TO BE INCLUDED IN THE SETTLEMENT – AND GET THE CLAIM FORM?
My wife has being buying and using Truvia, thinking it was a healthier alternative. Where is the claim form?
My god cant believe what happend didnt even know that these people could do this to us thinking that it was great product.
Im beginning to understand why my friend,recovering from her cancer only eats what is grown,walking around and laid in her yard.Just threw out the box I bought last week.Where do I find a claim form.
I bought several boxes of this product, thinking that it was safe and natural for me and my wife. False!
Keep us posted when the claims can be submitted for this. When Truvia was first made available a lot of people jumped on this wagon thinking this was better than other sweeteners like Equal. I was buying this for quite a while for use with coffee and tea….. Might as well just use sugar I guess.
I bought numerous boxes of this product, thinking that it was safe and natural for my husband and I. What a shame that I was duped and fell for the marketing.
I have purchased several containers of this product over the past few years thinking it was SAFE for me & my family. The product taste simple wonderful! But now I feel deceived. We dont need any more chemicals in our bodies! Hopefully there will be no long term effects. Sincerely, Mrs. Linda Wilkerson
I am type two diabetic and have been purchasing this product. Let me know all updates moving forward. This is concerning…….
Having Stage IV Cancer, I have been so careful regarding the foods I eat. I really thought Truvia was all natural. I don’t need extra chemicals in my system. I’m very upset about this.