Non-alcoholic adult beverage sales overview:
- Who: Consumer intelligence company NIQ released data showing the market for non-alcoholic adult beverages increased by 31% to a total of $510 million over the past year.
- Why: NIQ found consumers are increasingly buying non-alcoholic adult beverages due to a rising desire to prioritize wellness and moderate drinking habits.
- Where: The NIQ report covered nine regions of the US.
Sales in the U.S. non-alcoholic adult beverage market increased by 31% to a total of $510 million over the past year, according to data released by analytics firm Nielsen IQ (NIQ).
The consumer intelligence company has attributed the increase in non-alcoholic adult beverage sales to a growing consumer desire to prioritize their wellness and moderate their drinking, according to Fox Business.
Sales of non-alcoholic adult beverages were reportedly most prominent in January, according to NIQ, which found the drinks have become a holiday staple, including popular drinking holidays such as the Fourth of July and New Year’s Eve.
The report revealed more than 94% of consumers who purchase non-alcoholic adult beverages also buy alcoholic drinks, however, including beer, wine and spirits, reports Fox Business.
While sales for non-alcoholic adult beverages grew by double digits in all regions studied, the report found a total of 30% of sales reportedly came from five states, led in order by California, Colorado, Massachusetts, Michigan and Ohio.
Non-alcoholic beer most popular non-alcoholic adult beverage, says report
Non-alcoholic beer was the most popular non-alcoholic adult beverage — making up 86.1% of market share — and was followed by wine, which accounted for the second most in market share with 11.2%, reports Fox Business.
Alcohol-free spirits accounted for the least market share with only 2.7% of sales. However, sales increased by 94% from a year ago, according to the report, which found sales for non-alcoholic vodka are up 528.1%.
NIQ found consumers are increasingly purchasing non-alcoholic adult beverages at restaurants and bars, with around 14% of patrons choosing non-alcoholic alternatives — a number which rises to 25% for consumers under the age of 35, reports Fox Business.
Consumers, meanwhile, reportedly said the main deciding factor for purchasing a non-alcoholic adult beverage is because they “like the flavor,” while the second most common reason was wanting to share in the drinking experience without consuming alcohol.
In other alcohol-related news, a class action lawsuit was filed against BC Kombucha in 2021 by a trio of Florida consumers who argued the company falsely advertised that its kombucha was non-alcoholic.
Have you purchased a non-alcoholic adult beverage in the past year? Let us know in the comments!
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