Vizzy class action alleges mimosa hard seltzer actually malt beverage

Vizzy class action overview: 

• Who: Molson Coors Beverage Co USA LLC is facing a class action lawsuit related to its Vizzy Mimosa Hard Seltzer from Plaintiff Tranise West. 
• Why: Molson Coors is accused of marketing and selling its Vizzy Mimosa Hard Seltzer without indicating that the drink does not include champagne, which along with orange juice are the traditional mimosa ingredients.
• Where: The Vizzy seltzer class action was filed in federal court in New York.

Molson Coors Beverage Company USA is facing a class action lawsuit in New York claiming the company is falsely advertising the ingredients in its Vizzy Mimosa Hard Seltzer.

Mimosas traditionally contain champagne and orange juice; the Vizzy Mimosa Hard Seltzer contains no champagne, the class action says.

Instead, the drink includes ingredients such as sparkling water and generic alcohol, according to the ingredient list.

“Even if purchasers find and read the ingredients, they will be misled because it lists only ‘Alcohol’ instead of truthfully identifying its source as not from champagne, but sugar or another fermentable source, such as ‘Alcohol (from fermented sugar),’” the Vizzy mimosa lawsuit says.

Vizzy Mimosa is instead a malt beverage, the equivalent of drinking a flavored beer, the lawsuit claims. 

Vizzy Mimosa is sold at a premium price due to its misleading marketing, lawsuit claims

Because of advertising that makes consumers believe the drink includes champagne, the Vizzy Mimosa Hard Seltzer’s are sold at a premium price of approximately $17.99 for a 12 pack of 12-ounce cans and $3.49 for one 24-ounce can, excluding tax and sales.

That price is higher than the cost for similar products that don’t include misleading marketing, the Vizzy seltzer lawsuit claims.

The class of New York purchasers is asking for monetary damages and attorneys’ fees 

Earlier this year, Molson Coors Beverage Co. agreed to a $9.5 million class action lawsuit settlement to resolve claims its Vizzy hard seltzer products were misleadingly labeled as having “antioxidant vitamin C from acerola superfruit.”

Have you purchased Vizzy Mimosa Hard Seltzer? Let us know in the comments.

The plaintiff is represented by Spencer Sheehan of Sheehan and Associates along with James Chung of Chung Law Office PC.

The Vizzy class action lawsuit is West v. Molson Coors Beverage Co. USA LLC, Case No.  1:23-cv-07547, in the U.S. District Court for the Eastern District of New York.

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