Domino’s class action overview:
- Who: Four plaintiffs filed a class action lawsuit against Domino’s Pizza and ConverseNow Technologies.
- Why: The plaintiffs accuse Domino’s of recording voiceprints of customers calling in pizza orders, a violation of Illinois’ Biometric Information Privacy Act.
- Where: The Domino’s class action was filed in federal court in Illinois.
A new Domino’s class action lawsuit claims the company recorded and kept voiceprints of customers who called in pizza orders in violation of an Illinois biometric privacy law.
Domino’s uses artificial intelligence (AI) technology called ConverseNow to interact with callers, the lawsuit claims. Recording and retaining a voiceprint without consent is a violation of Illinois’ Biometric Information Privacy Act (BIPA).
Furthermore, Domino’s and ConverseNow do not have publicly available retention or destruction schedules of Domino’s voiceprints, the lawsuit says.
BIPA requires businesses to inform customers of what biometric identifiers they collect, the purpose of the collection, and the length of time they will store the information. The law also requires businesses to receive written consent to collect the identifiers.
Domino’s class action: Company began using ConverseNow voice AI for Domino’s ordering in 2020
BIPA allows individuals to collect $1,000 for negligent violations and $5,000 for intentional or reckless violations of the retention law.
Domino’s began using AI software called DOM for accepting orders in 2014; AI began taking Domino’s orders in 2018.
Domino’s switched to using ConverseNow’s voice AI for Domino’s ordering in 2020, saying it can take a limitless number of orders at the same time.
“ConverseNow boasts that its voice AI technology is helping restaurants to achieve 31% same-store sales growth and a 17% average increase in tickets (due to upsell), and is providing up to 71 hours of additional labor per store each month,’ the Domino’s class action says.
A 2022 class action lawsuit alleged Domino’s Pizza took an unlawful tip credit from the wages of its delivery drivers and failed to adequately reimburse them for delivery-related expenses.
Have you encountered AI when calling in a Domino’s pizza order? Let us know in the comments.
The plaintiff is represented by J. Ryan Lopatka, Kim E. Miller, Lewis S. Kahn and Melissa H. Harris of Kahn Swick and Foti LLC, along with Don Bivens and Teresita Mercado of Don Bivens PLLC.
The Domino’s ordering voiceprints class action lawsuit is Garcia, et al. v. Domino”s Pizza Inc., et al., Case No. 1:24-cv-02090, in the U.S. District Court for the Northern District of Illinois Eastern Division.
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51 thoughts onDomino’s class action alleges company captures, stores customer voiceprints during ordering
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Yes I always order this way please add me thank you
I have ordered for years in the Champaign and Savoy area.
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They can do whatever they want and how they want as long as the managers have access to that information in the system..
I was a former employee at Domino’s in Kennett mo..Started off as a driver and had gotten into training as a manager..I wanted to be manager bcus I was already doing managing related work but before hand i woulf would complain of alot of tip money yhst was being taken from me and was toldmanagers didn’t have access to that type of information and that they couldn’t change any information on how much tips were being recieved..later as i was training I was trained tgat the managers do have access inti chzngung whatever tips the workers was getting..i complained bcus when I was jusr about one of the main drivers making the company over 350 dollsrs would walk away euth only sbout 40 dollars in total..Domino’s have there way of scamming whoever they want and when they want bcus they can change information in the system allowing msnafers or the franchise itself to pocket money that they don’t work hard for in the first place..
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Yes i have
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When ordering in S.FLA
New haven, ct and los Angeles
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I ordered from Dominos for years while living in Bloomington/Normal, Illinois, and also while in Carbondale, IL.