Home Depot class action claims company posts fake original prices for online sales

Home Depot class action overview: 

• Who: Plaintiffs Eric Berger and Jason Londrigan filed a class action lawsuit against Home Depot. 
• Why: The lawsuit claims Home Depot places items on sale using false reference prices, leading consumers to believe they are getting a good deal and potentially make more purchases.
• Where: The Home Depot prices class action was filed in federal court in Georgia.

A new Home Depot class action lawsuit accuses the company of using false reference prices while marking items on sale to make consumers believe they are getting a good deal, potentially leading them to make more purchases.

Many of the sale items were not offered at their reference price within the past three months or at any time, the Home Depot sales lawsuit says.

“This conduct artificially increases demand for the deceptively priced products and induces customers to pay more based on a false impression of their value,” the Home Depot class action says. “False-reference pricing schemes thereby enable retailers like Home Depot to sell products above their true market price and value — to the detriment of consumers.”

Plaintiffs in Home Depot class action say they bought more because of advertised bargains

The Home Depot prices are a violation of both federal and Georgia state law, including Georgia’s Fair Business Practices Act, the lawsuit claims.

Plaintiffs Eric Berger and Jason Londrigan say they were motivated by the advertised bargains, claiming they purchased more of the products and at higher prices than they normally would due to the Home Depot sales scheme.

Home Depot has 2,000 physical stores in North America with $1.53 billion in U.S. revenue in 2022; 14% of that revenue comes through its website, according to the Home Depot class action.

The Home Depot prices are a large-scale consumer deception scheme that helps the company pad its revenue by creating a false impression that the company was offering products at a deep discount, the lawsuit claims.

A separate class action filed in February against Home Depot claims the retailer allows a Google artificial intelligence (AI) program to record Home Depot customer calls without consent.

Have you purchased items because they were on sale at Home Depot? Let us know in the comments.

The plaintiffs are represented by Scott J. Ferrell of Pacific Trial Attorneys APC.

The Home Depot class action lawsuit is Berger, et al. v. The Home Depot USA Inc., Case No. 1:24-cv-01435-VMC , in the U.S. District Court for the Northern District of Georgia Atlanta Division.

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