Lume class action lawsuit overview:
- Where: The Lume class action lawsuit was filed in New York federal court.
- Who: Plaintiffs Shelby Cooper and Jeffrey Ligerman filed a class action lawsuit against Lume Deodorant LLC.
- Why: Cooper and Ligerman claim Lume falsely advertises its deodorant products as being unscented.
A new class action lawsuit alleges Lume falsely advertises its deodorant products as being unscented despite the products containing a fragrance.
Plaintiffs Shelby Cooper and Jeffrey Ligerman filed the class action complaint against Lume Deodorant on June 24 in New York federal court, alleging violations of consumer laws.
According to the lawsuit, Lume manufactures and sells deodorants labeled as “unscented,” marketed under the brand names Lume for women and Mando for men.
However, Cooper and Ligerman claim these Lume deodorant products contain a fragrance ingredient called “Floral Pyranol,” making the “unscented” label misleading to consumers.
“Given the prominent front-label ‘Unscented’ representation on each product, consumers believe the products are, in fact, unscented (i.e., free of fragrance),” the Lume class action lawsuit says.
The plaintiffs argue that Lume’s marketing is false and deceptive, leading consumers to believe they are purchasing fragrance-free products.
The Lume class action lawsuit alleges the company capitalized on the growing demand for unscented skincare and hygiene products, driven by heightened awareness of health and ingredient safety issues. Cooper and Ligerman argue that many consumers, including those with skin sensitivities or allergies, seek unscented products to avoid potential irritants.
The plaintiffs allege that Lume’s false labeling misled consumers into purchasing products that contain added fragrance, violating their trust.
Plaintiffs claim Lume mislabeled products to increase profits
Cooper and Ligerman argue Lume labeled the products as “unscented” despite containing fragrance to increase profits at the expense of consumer trust.
The class action lawsuit alleges that consumers typically do not read the fine-print ingredient list, which includes “Floral Pyranol,” and that average consumers are unlikely to recognize this ingredient as a fragrance.
The plaintiffs claim that Lume’s deceptive marketing practices allowed the company to gain a larger share of the deodorant market and increase its profits.
Cooper and Ligerman say they would not have purchased the Lume deodorant products, or would have paid less for them, had they known the deodorants contained fragrance.
The plaintiffs seek to represent anyone in the United States who purchased Lume’s unscented deodorant products for personal or household use during the four years preceding the filing of the complaint.
The lawsuit asserts claims for violations of California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act, as well as breaches of express and implied warranties and fraud.
Cooper and Ligerman are demanding a jury trial and requesting injunctive relief, restitution and damages on behalf of themselves and all class members.
Currently, Procter & Gamble is facing a lawsuit alleging it falsely advertises certain Secret Invisible Solid Antiperspirant and Deodorant products as being unscented.
What do you think of the claims made in this Lume class action lawsuit? Let us know in the comments.
The plaintiffs are represented by Jack Fitzgerald of Fitzgerald Monroe Flynn P.C.
The Lume class action lawsuit is Cooper, et al. v. Lume Deodorant LLC, Case No. 1:26-cv-05309, in the U.S. District Court for the Southern District of New York.
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