Meta class action lawsuit overview:
- Who: A Washington consumer has filed a class action lawsuit against Meta Platforms Inc.
- Why: The plaintiff alleges Meta sent promotional emails falsely claiming discounts on its artificial intelligence (AI) glasses were about to end.
- Where: The Meta class action lawsuit was removed to Washington federal court.
A Washington consumer has filed a class action lawsuit against Meta Platforms, alleging the company used misleading email subject lines to create a false sense of urgency around discounts on its AI glasses.
According to plaintiff Michael Camilleri, Meta regularly sends commercial emails advertising limited-time promotions on its products. The class action lawsuit alleges the emails use subject lines such as “Ends today,” “Last-chance” and “ends soon,” even though the advertised discounts allegedly continue after the stated deadlines.
The lawsuit argues Meta’s email subject lines mislead consumers into believing they must purchase quickly or risk losing the discount.
Camilleri alleges Meta benefits from creating this urgency because consumers may be more likely to open the emails, make purchases quickly and pay for products they otherwise might not buy.
He claims the company’s marketing practices violate Washington’s Commercial Electronic Mail Act and Consumer Protection Act.
Meta allegedly continued AI glasses discount after deadline
The Meta class action lawsuit points to a May 25, 2026, email sent to Camilleri and other Washington residents with the subject line “Ends today: AI glasses from $224.” The email promoted discounts of up to 25% and encouraged recipients to purchase the products before the sale ended.
According to the complaint, the $224 starting price did not end that day. The lawsuit alleges Meta’s website was still offering AI glasses from $224 two weeks later, including products advertised as 25% off a supposed regular price of $299.
The plaintiff’s counsel conducted a 33-day audit of Meta’s website following the initial email, allegedly discovering that the $224 promotion remained active and available throughout the entire period.
Camilleri seeks to represent a proposed class of Washington residents who received Meta promotional emails advertising time-limited sales on Meta products. The complaint alleges there are at least thousands of potential class members.
The plaintiff seeks actual or statutory damages, with the complaint stating class members may seek the greater of those amounts with statutory damages of $100 per alleged unlawful email.
Meanwhile, electronics repair shop Acme Revival has sued Meta and Luxottica, arguing the companies violated Colorado’s right-to-repair law by failing to provide repair resources for Ray-Ban Meta smart glasses.
What do you think about Meta’s alleged fake “Ends today” promotions? Let us know in the comments.
The plaintiff is represented by Cody Hoesly of Barg Singer Hoesly P.C. and Jonas B. Jacobson and Simon Franzini of Dovel & Luner LLP.
The Meta class action lawsuit is Camilleri v. Meta Platforms Inc., Case No. 2:26-cv-03300, in the U.S. District Court for the Western District of Washington.
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