Club Med class action lawsuit overview:
- Who: A Washington resident filed a class action lawsuit against Club Med Sales Inc.
- Why: The plaintiff alleges Club Med sent commercial emails with false or misleading subject lines that created a false sense of urgency around vacation promotions.
- Where: The Club Med class action lawsuit was removed to Washington federal court.
A Washington consumer has filed a class action lawsuit accusing Club Med of using deceptive email marketing practices to pressure consumers into purchasing vacation packages.
According to plaintiff Melissa Erwin, Club Med allegedly sent Washington residents commercial emails with subject lines that falsely suggested promotions were about to expire or that consumers had only a limited amount of time to act.
Erwin claims these messages violated Washington’s Commercial Electronic Mail Act (CEMA), which prohibits commercial emails containing false or misleading information in their subject lines.
The Club Med class action alleges the company used this strategy repeatedly, including emails promoting discounts of up to 40% or 50% that purportedly featured imminent deadlines.
Erwin contends Club Med sometimes extended promotions after the advertised deadline passed, thus demonstrating that the urgency communicated in the original subject lines was false.
Club Med used false deadline tactics as far back as 2024, lawsuit claims
The Club Med class action lawsuit points to numerous email campaigns that allegedly used misleading deadlines.
In one alleged campaign, an email sent on Jan. 8, 2024, promoted a “40% OFF” offer and stated that the promotion would end that day, only to extend the promotion the following day, contradicting the original deadline.
Erwin alleges Club Med used similar tactics in subsequent promotions. The Club Med lawsuit describes emails sent in January 2024 that warned consumers a sale was ending, followed by messages extending the promotion.
The class action lawsuit also cites alleged “flash sale” campaigns in April and July 2024 as well as promotions in 2025 and 2026.
Erwin claims information allegedly obtained through email addresses, customer transactions, internet domain information, data brokers and other sources suggested Club Med knew the emails were going to Washington residents.
The plaintiff asserts claims under Washington’s CEMA and Consumer Protection Act. She seeks actual or liquidated damages, potentially treble damages, attorneys’ fees and costs, injunctive relief and other appropriate remedies.
In another alleged CEMA violation, a consumer is suing SeaWorld Parks & Entertainment, claiming it sent Washington residents emails with misleading subject lines.
What do you think about Club Med’s alleged use of misleading deadlines in its marketing emails? Let us know in the comments.
The plaintiff is represented by Samuel J. Strauss and Raina C. Borrelli of Strauss Borrelli PLLC; Lynn A. Toops, Natalie A. Lyons and Ian R. Bensberg of CohenMalad LLP; and J. Gerard Stranch IV, Michael C. Tackeff and Andrew K. Murray of Stranch, Jennings & Garvey PLLC.
The Club Med class action lawsuit is Erwin v. Club Med Sales Inc., Case No. 2:26-cv-01397, in the U.S. District Court for the Western District of Washington.
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