Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.
Irwin Naturals Supplements Class Action Lawsuit Overview:
- Who: A New York consumer has lodged a class action against a California supplement maker, Irwin Naturals.
- What: Irwin Naturals is accused of deceiving customers into believing its supplements are natural when they allegedly contain synthetic ingredients.
- Where: The lawsuit is pending in New York federal court.
A leading California supplements producer, Irwin Naturals, claims its supplements are natural when they’re not, a new class action lawsuit alleges.
Plaintiff Joseph Asaro filed the class action lawsuit against Irwin Naturals in a New York federal court Monday, alleging misleading business practices.
Asaro’s claims are directed at the marketing and labeling of Irwin Naturals’ health supplements, including sleep aides, Gingko, belly-burners, immuno-shields and more.
“Defendant manufactures, sells, and distributes the Products using a marketing and advertising campaign centered around claims that appeal to health-conscious consumers, i.e., that its products are natural,” alleges the class action lawsuit.
“However, Defendant’s advertising and marketing campaign is false, deceptive, and misleading because the Products contain non-natural, synthetic ingredients.”
Irwin Naturals Contains Synthetic Ingredient
Asaro said the 23 named supplements contain multiple ingredients including Tocopheryl Acetate—which is allegedly a synthetic ingredient used in pesticide formulations—gelatin, soy lecithin and maltodextrin among many more.
“Defendant did not disclose that the above listed ingredients are synthetic ingredients,” the lawsuit states. “A reasonable consumer understands Defendant’s ‘Natural’ claims to mean that the Products are natural and do not contain synthetic ingredients.”
As a result of the deceit, customers paid too much for the product, the class action alleges.
The plaintiff is suing under New York General Business Law and for breach of warranty and unjust enrichment. Asaro is seeking damages, fees, costs and a jury trial.
This is not the first class action lawsuit Irwin Naturals has faced. In 2020, another New York plaintiff accused Irwin Naturals of intentionally misleading the public about the power of Ginkgo Smart to improve a person’s brain function in order to sell more bottles and make more money.
Did you buy Irwin Naturals supplements expecting them to be free of synthetic ingredients? Let us know in the comments.
The plaintiff is represented by Jason P. Sultzer, Joseph Lipari and Daniel Markowitz of The Sultzer Law Group.
The Irwin Naturals False Advertising Class Action Lawsuit is Asaro et al., v. Irwin Naturals, Case No. 2:21-cv-05340 in the U.S. District Court Eastern District of New York.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
- GNC Website Inaccessible To Blind, Says ADA Class Action Lawsuit
- What Kind of Cancer Is Linked to Belviq Lorcaserin Weight Loss Pills?
- SmartyPants Multivitamins Not ‘Complete’ or ‘Essential’ Nutrition, Alleges Class Action Lawsuit
- Best Nutritionals Krill Supplements Are “Not Krill,” says Class Action Lawsuit
103 thoughts onIrwin ‘Naturals’ Supplements Aren’t Actually Natural, Class Action Lawsuit Alleges
I used Irwin Naturals Sunny Mood with 5-HTP for years and never knew this. I recently purchased their cellulite reduction supplement before realizing what the other ingredients were, total waste of money considering I won’t be taking them now
Information retention pills containing titanium dioxide?
Titanium dioxide is a natural inorganic mineral compound, it is used as a pigment to prevent light from penetrating a softgel to slow the oxidation of active ingredients. I think the issue in this lawsuit is: what is the definition vs common belief of what natural is.
I have purchased tons of bottles of Irwin Vitamin-C Plus Urgent Rescue and was about to purchase 4-5 more bottles when this lawsuit showed up. I’ve recommended this to my friends and family and we’ve all purchased this produce. What a shame to harm people.
Says naturals Testosterone UP!
Other ingredients: titanium dioxide, does that sound natural WTF? Google says no longer considered safe
Sign me up please
Ask your daughter
I have bought the testosterone and CBD Daily Muti and didn’t know! Sign me up! One of my testicles is smaller and one is huge! I am seriously considering taking action!!!
I bought a bottle of steel libido from Walgreens pharmacy online and went to pick it up then bought it home sometime within 1 hour of doing so the bottle started cracking as if it wanted to explode I got splinters from the bottle that’s how I no what had happened so please count me in
I have purchased several bottles of testosterone booster for my husband. And they were not cheap. Please add me
Please add me.
Add me
I’ve used
sleep aides, Gingko, belly-burners, immuno-shields
How sad to learn
Please add me